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Trustco adopts hyperconvergence to meet growth challenges

When a company grows fast, executives must keep up with the emerging challenges of keeping the business running efficiently. In addition to meeting the needs of a growing and diverse number of customers and suppliers, organizations must effectively respond to increased demands from internal operations, especially the information-technology department. To deal with IT’s behind-the-scenes requirements, financial service company Trustco Group […]

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Bing Adopts Google Chromium-Based Edge Browser 10/10/2019

Bing will adopt the Chromium-based Edge browser to run JavaScript and render web pages. The move is not a surprising one, since Search Marketing Dailyreported that Microsoft would build its new browser on the Google Chromium open-source project. This will result in fewer challenges and less fragmentation of the web — especially for search engine optimization

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Marketing Day: Amazon adopts viewability standard, post-holiday return season, more

Attend Our Conferences Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held: April 3-5, 2019: San Jose September 16-18, 2019: Boston Learn More About Our MarTech Events January 30-31, 2019: SMX West April 2-3, 2019: SMX Munich May 21-22, 2019: SMX London June 3-5, 2019:

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Amazon adopts MRC viewability standard for conversion attribution

Amazon announced this week that is now using the Media Rating Council’s (MRC) standard for viewability when reporting view-through conversions. Why you should care Under the MRC standard, an ad impression is considered viewable when at least 50 percent of the pixels are in-view for at least one second. Only impressions deemed viewable based on

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