Marketing started as a side job for Dallin Cooper, but as he dabbled in search engine optimization, he said he realized he could use his hobby to improve the local business economy. “I was starting school, and I wanted to do something besides having money go out the door,” said Cooper, owner and founder of […]
Laramie firm adapts small business to the digital age | Newsletter Am Read More »
Commentary & Analysis Are you interrupting a lot of people to find the few who are in need of your products and services? Or are you working very hard to be found by the customers that are actively seeking out your services? By Jennifer MattPublished: October 4, 2017 When you ask printers how they intend
Scroll through your Facebook feed, and for every link to a long-form article, you will have to pass a healthy handful of viral videos. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you name it, the verdict is clear: The preferred form is video. Are they industry specific? Hardly. Politics, entertainment, entrepreneurship advice, you
How to Stay Relevant as a Writer in the Visual Age Read More »
On the September 8 broadcast of tvN‘s ‘Three Meals a Day‘, AOA‘s Seolhyun appeared as the 3rd guest of the season! The idol emerged just as the cast were preparing brunch, and immediately joined in the labor. While they whisked up ingredients for bibimbap and cold cucumber soup, Lee Seo Jin asked Seolhyun how old
There have been many reports on the different media consumption habits of each generation, and how you need to take that into account when planning on how you’re going to reach your audience, but there’s fewer on how, exactly, each generation is different. One of the most difficult elements of this is that the Milennial
Do Different Age Groups Prefer Different Content Online? [Infographic] Read More »
For decades, many businesses have relied on customer loyalty programs to offer incentives for consumers to stay committed to their brand. However, many of these programs are becoming increasingly less effective drivers of long-term brand loyalty – especially when measured against a marketing strategy that focuses on customer experience and engagement. Technology is fundamentally changing the
The Art of Customer Loyalty in The Age of Consumer Experience and Engagement Read More »
President Donald Trump says that small business is the “engine of the American dream”. Trump hosted an event this week at the White House to note the importance of small businesses to the American economy and to gather feedback from entrepreneurs. Trump Predicts a Golden Age for Small Businesses Trump also promised to keep moving
Trump Predicts Golden Age for Small Business at White House Event Read More »
Older audiences tend to pay more attention to video ads on YouTube, and they also tend to be more costly to reach, according to recent research from Strike Social. The report was based on data from 2016 US YouTube advertising campaigns managed by Strike Social for brands in 25 industries. The researchers examined view rate
YouTube Ad Benchmarks by Age, Device, and Industry Read More »
Today’s Google doodle is a tribute to Dolores del Río on what would have been the actress’s 112th birthday. Born in Mexico, Del Río had an acting career that reached iconic status during the Golden Age of Mexican cinema. She is credited with being the first Latin American actress to become a major Hollywood film
Almost 60 years ago, Peter Drucker coined the term “knowledge workers,” saying that a new generation of professionals and their productivity would become “the most valuable assets of a 21st-century institution, whether business or non-business.” Unlike the previous century’s most valuable assets – production equipment – this century’s assets would be human, he said. Institutions
The Age of the Wisdom Worker Is (Still) Just Ahead Read More »
