Attention

Attention, Employers: The IRS Plans to Fully Enforce Mandatory ACA Employer Reporting

Post sponsored by efile4Biz By Rick Roddis Since its inception, the Affordable Care Act (ACA) has created great confusion for employers. The past year was particularly murky, due to a handful of attempts by GOP lawmakers to repeal the controversial legislation. Combine this with the recent tax-overhaul bill, and many employers have been left wondering, […]

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What to Do When Your Brand Attracts Earned Media Attention

December 7th, 2017 I graduated from Indiana University’s School of Journalism in December 2013. However, here I am, electively featuring Purdue University, arguably my alma mater’s arch-rival. While in school, my fellow Hoosiers and I would joke, “Friends don’t let friends go to Lafayette alone.” That said, what kind of human being would I be

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Is Tech the New Tobacco? Why We Should All Pay Attention to Our Newest Addiction

Twenty-five years ago, the internet was still in the hands of a group of optimistic techies.  Early adopters were aware of its powerful potential, but few could have predicted its ubiquitous place in our society today.  While technology has simplified modern life, most of us share a collective addiction to our devices.  We have all

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Attention Accountants: Your Impressions Are About to Skyrocket

Have you heard the news? There are some drastic tax code changes on the horizon. The GOP plan for tax overhaul cleared the House on Thursday. Regardless of your political leanings, that’s big news for your AdWords account! If you’re a CPA (Certified Personal Accountant), or an agency running accounts for accountants, you’re going to

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3 Mission-Critical Metrics Every Small Business Needs to Pay Attention to

I assume you know how much you’re spending on advertising. It’s an easy metric to compute even if you’ve only been in business for a month. There are other very important metrics most business owners and managers will follow once they have some sales history, such as lifetime value, inventory turnover, and other traditional business

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Capturing media attention – News – The Sudbury Town Crier

By Beth Bryant Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will

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Capturing media attention – News – Wicked Local Walpole

By Beth Bryant Are you a startup or a company new to marketing that is looking to get media coverage that will increase your visibility and public awareness of your product or service offerings? If so, there’s some due diligence you need to consider to ensure you are “ready for your close-up” and will

Capturing media attention – News – Wicked Local Walpole Read More »

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