Imagine your business featured on live television or radio — for free! It’s just a pipe dream, right? It doesn’t have to be, according to media expert Paula Rizzo. The media is searching for people just like you to share their stories with the masses. You just need to know how to tell it. During […]
How to Get Free Media Attention for Your Small Business Read More »
People staring down at a mobile device is now much more the norm than people looking around the room for someone to talk to at an event. As addicting as mobile phones can be, you won’t grow your network or your business unless you pay attention to what’s happening right now, right where you are.
Heidi Cohen Interviews Neen James New book: Attention Pays: How to Drive Profitability, Productivity, and Accountability Q: What’s your best piece of advice for marketers? A: Pay attention to the needs of your audience and customize your message specifically in a way that will grab (and keep) their attention. Marketing is about getting people’s attention, for marketers to
geralt / Pixabay Organizations today are working hard to develop a core group of leaders needed to carry them into the future. With goals and expectations shifting rapidly in the dynamic global economy, it’s more important than ever for leadership development training to match the demands of the moment while still anticipating the challenges of
3 Leadership Development Trends to Pay Attention To Read More »
As marketers and brands have seen, the prevalence of digital video has transformed how consumers access media and content. Essentially, video is not the future, it’s the “now”. According to Cisco, global IP video traffic will represent 82 percent of all consumer internet traffic by 2021, up from 73 percent in 2016. Consumers no longer
Attention + intensity: Tips for navigating the new age of media strategy Read More »
With so much competition online, it’s important you grab your readers’ attention before your competition has a chance to. You’ll be marketing your content to the same people and even be using similar channels so it’s important you have proven strategies in place. I’ve been blogging for several years and have learned a lot over
Tips to Grab Your Readers’ Attention Very Quickly Read More »
Check out the home office view from New Zealand. I snapped this image earlier this afternoon. Today as I bused from Auckland to Opotiki something really neat happened. I read this post published by my friend Corey Hinde of The Good Oil Marketing: Why Am I a Ryan Biddulph Super Fan? I was pleasantly surprised
Nobody wants more email. Yet, as a marketer you want your prospects to want more email – to want your newsletters, at least. How do you create a newsletter so compelling that people not only subscribe to it but also continually look forward to receiving and reading it? Scott Monty, CEO and co-managing partner at
How the Best Newsletters Get – and Keep – Readers’ Attention Read More »
According to the IAB Podcast Advertising Revenue Study conducted by PwC, podcasting is growing. Why? Because it offers a more personal and authentic way to engage audiences and is tailor-made for the modern listener who is on the go and eager to learn. If you’re like the average American, you probably spend just under 4 hours each day consuming audio, and
5 Podcasts That Marketers Should Pay Attention To Read More »
Ever post a photo to Twitter only to have it look odd and incomplete when it comes up in tweet timelines, maybe focused on the wrong area of the image? That’s because Twitter crops images to improve display consistency, and thus far, they’ve been using face detection to focus the view on the key element
Twitter Improves Image Cropping Process to Better Focus on Key Areas of Attention Read More »
