Chart of the Week: 37% of marketers say increasing brand awareness is the main goal for 2019 but it is not a measure of success. Increased brand awareness brings with it a range of benefits, including increased traffic, brand advocates and possibly more sales. It’s not surprising then that that over a third (37%) of […]
37% of marketers say top priority this year is brand awareness Read More »
Even the most “optimized” landing pages — with a clean design, simple form, compelling image, strong value proposition, etc.— will fall short if it’s intended to serve your entire audience. That shortcoming continues to be more costly. PPC campaigns are more expensive; organic search is more competitive. So how do you keep from wasting clicks?
How to Use Audience Awareness to Create Higher Converting Post-Click Landing Pages Read More »
Marketing software and solutions are software tools used by various enterprises to track the performance of marketing initiatives. Marketing software and solution enables marketing managers to evaluate the their marketing initiatives by measuring performance using important business metrics such as return on investment (ROI), marketing attribution, and overall marketing effectiveness. Get Sample Copy of Report
Whether your brand has been around for decades or is a new start-up, it’s important to continually build brand awareness. Even if you are a demonstrated industry leader like Cisco or Microsoft, brand awareness is critical to the success of your business. Why Brand Awareness Matters The contacts at your existing clients may be leaving
7 B2B Marketing Strategies to Build Brand Awareness Read More »
How Insurance Companies Can Use Social Media to Build Brand Awareness Increase brand awareness text on screen. Advertising and marketing concept. While most industries have been quick to jump on the social media bandwagon, insurance companies have been more reluctant to dive in. After all, social media can be a challenging platform for insurance companies
How Insurance Companies Can Use Social Media to Build Brand Awareness Read More »
Online economics has flipped traditional advertising, PR, and marketing campaigns. Today, social capital is the asset worth building, while influence is the strongest currency for driving brand awareness and producing revenue. As many studies show, investing in both can deliver spectacular ROI. In fact, influencer marketing has become an indispensable tool for the vast majority
5 Influencer Marketing Tactics to Build Ultimate Brand Awareness Read More »
INSCMagazine: Get Social! Post Views: 115 A brand takes a significant amount of resources and hard work before it turns out to be a valuable asset. For marketers, building the brand’s name, making it popular and getting the name recognized among the target audience is a huge deal and of paramount importance. The world has
How To Optimize Brand Awareness Using SEO Strategies Read More »
LinkedIn Campaign Manager objective options. LinkedIn is adding three new features to its Campaign Manager advertising platform, along with an optimized click pricing option. The new features include Brand Awareness campaigns that charge by impressions, enhanced integration with its website conversion tracking capabilities and ads for LinkedIn Talent Solutions customers to help with recruitment measures.
LinkedIn updates Campaign Manager, adds brand awareness, conversion campaign options Read More »
“If you build it, they will come.” Wouldn’t it be nice if life were that easy for B2B companies? Building a great product is only part of the battle. You know that there’s a lot more you have to do if you want to stand out among your competition. Unfortunately, there’s consensus among marketers that
Solving 3 Brand Awareness Challenges with Intent Data Read More »
At least in terms of early-stage demand-generation effectiveness, most B2B marketers believe their company’s website is the most effective tool for building awareness and increasing consideration. That’s according to a Forrester analysis, which included feedback from 549 B2B marketers. Most said that their websites were more effective than digital advertising, search engine optimization, sales enablement,
B2Bs Think Their Sites Build Awareness, But Most Need Work 07/01/2019 Read More »
