Basics

r/marketing – Learning Marketing Basics: LinkedIn Learning vs Hubspot Academy vs Udemy

I’m currently looking to transition from my current career (hospitality & food service industry) into one involving marketing/digital marketing. I’ve done my fair share of research on the essentials needed (google ads/analytics certs, facebook ads cert, moz for learning SEO) but would like some input on the best catch-all course for learning. I’ve seen lots […]

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Three Free iPad Apps for Learning Programming Basics

Technology NEWS / Good To SEO

An iPad isn’t the ideal device for practicing coding and programming principles. I prefer to have students use a full-size Windows or Mac computer as they can split their screens to see lessons and practice in side-by-side windows. But if an iPad is the only device your students’ have to use, there are some free

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SEO Basics – Complete Beginner Guide to Online Success

SEO BLOG / Good To SEO

SEO Basics: The role of Google search algorithm is the key factor to the optimization that digital marketers. Even the more important is to go with the concept of Keywords and the keyword research strategies that a Digital Marketer follows. The binary advantage of learning SEO is nothing but, branding online gives you more exposure

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The Ultimate Guide to Mastering the Basics of Effective Social Media Advertising

SEO BLOG / Good To SEO

It’s hard to imagine any company today could be successful and experience substantial growth without advertising their product or service and brand on social media. Advertising is how businesses promote themselves and whatever it is they sell to their audience members — and with billions of people on social media, it’s clear why businesses choose

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Local SEO Basics: What Is Local SEO?

SEO BLOG / Good To SEO

What is Local SEO? Local SEO is the practice of optimizing a business, product, or service for a search query that is location-specific. Google (and other search engines) uses a user’s location based on IP address (for desktop) and geolocation (for mobile) to determine what results to show the user. So when someone searches for Dentist,

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Local SEO Basics - Search Engine Optimization

Local SEO Basics for Online News

SEO BLOG / Good To SEO

Search engine optimization isn’t what it used to be, so discover the keywords to use and how. Now that you know how to write insurance news (from last week’s part 3 in this series), it’s time to learn local SEO basics. This will help to make sure your content is speaking to search engine algorithms

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[Guide] Landing in the Inbox: Email Marketing Deliverability Basics

authentication, dedicated IP, Deliverability, dkim, Email Marketing, Guide, spf / Good To SEO

There’s nothing we hate more than seeing great email go to waste. Currently, one in every six messages sent worldwide fails to land in the inbox. Deliverability is a growing concern among email marketers and one of the main barriers to effective marketing. There’s no point spending time crafting great content if your messages never

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Get Back to Basics with These 10 Tips for Starting and Growing a Business

Small Business Growth, Startup / Good To SEO

There are tons of advanced strategies for growing a business. But for those who are just getting started or don’t have a ton of resources, those methods aren’t always attainable. However, there are still a ton of basic tips and tricks you can consider to get started on the right foot and grow your business.

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Webinar: Back to the Basics – Improving Speed and Efficiency in Research

SEO BLOG / Good To SEO

Register to the webinar for your region Researchers today are under increasing pressure to deliver high-quality results to their clients faster than ever before to remain competitive. The challenge is high-quality takes time! To balance both speed and quality we need to go back to the basics and identify

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What Basics You Need to Know to Be Successful

SEO BLOG / Good To SEO

In the field of SEO, it’s safe to say that things are always changing. Optimization techniques that worked years ago fall by the wayside, and SEO as a whole evolves into a more intelligent discipline that evolves beyond spamming Google with links and keywords. Sophisticated strategies for increasing organic traffic exist, along with things like

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