Basics

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Overcoming the Tragedy of Small Business: Getting Back to Basics

As a small business owner, it can sometimes feel like you’re on the journey of never-ending challenges. There’s no time to focus on your business because you do everything from cleaning bathrooms to product distribution. You get overwhelmed with technology and all the things that are supposedly here to grow your business. Not to mention […]

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Back to Basics A Primer on Marketing Metrics 351x200

Back to Basics: A Primer on Marketing Metrics

As I’ve previously confessed, I’m not much of a numbers person. I excelled in math classes throughout my school years, but once I decided on a creative career path and formally acknowledged that I’m a word nerd, my math brain shut down. I struggle even to balance our personal budget. This blissful ignorance – eschewing

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