And why it’s important for your business Search Engine Optimization, or SEO, is a relatively new concept, which is why many companies have not yet established it into the online aspect of their business. What do you think? However, it does play a significant role in online marketing. Here are the basics of SEO and […]
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There are now more than 700 million users on Instagram. And if you want the ads for your small business to reach them, you should know what it will cost you. Did you know that Sunday evenings are the most expensive time to buy ads on Instagram? An infographic titled, “How Much Do Instagram Ads
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Ranking signals or ranking factors are characteristics of a website that determine the position in the search engines. All ranking signals combined form the algorithm of a search engine. How this algorithm works is a secret. Nobody knows exactly which factors decide the order of the search results. Google’s algorithm isn’t static. It changes regularly. The
There are many business degrees and classes you can take as an aspiring entrepreneur. However, not all of these courses will be able to teach you valuable lessons only an experienced business owner would know. Owning a business isn’t easy. It takes a lot of different skills and experience to lead an entire team, meet
Back to Basics: 6 Valuable Lessons You Should Know Before Starting a Business Read More »
The permalink is the full URL you see – and use – for any given post, page or other pieces of content on your site. It’s a permanent link, hence the name permalink. A permalink could include your domain name (www.yoast.com) plus what’s called a slug, the piece of the URL that comes after the
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); For years, SEOs have faced multiple paths when it comes to career development options. For some, the general options involving web development or traditional marketing roles have dominated the conversation, leaving out the data wonks out in the
rawpixel / Pixabay Who buys your product? (Besides your friends, and your mom, that is.) Understanding who you’re selling to is crucial in today’s personalized marketing environment. The more you know about your customers, the more you can tailor their experience to retain engagement, and develop greater prospects. There are a host of decisions ecommerce
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Posted by bridget.randolph Recently I made the shift to freelancing full-time, and it’s led me to participate in a few online communities for entrepreneurs, freelancers, and small business owners. I’ve noticed a trend in the way many of them talk about SEO; specifically, the blocks they face in attempting to “do SEO” for their businesses.
Text without headings is terrible to read. Headings and subheadings are the most important anchor points a reader has in the text. People tend to read those more carefully and use headings to determine what a text is about. This means headings are essential to help people figure out whether they want to read a
Maybe you’ve heard about the concept of rich snippets. SEO experts seem to think everyone knows exactly what rich snippets are. But, for SEO newbies, a rich snippet is a really vague term. What are rich snippets exactly? Time to explain what rich snippets are, why they’re important for SEO and how you can get
