Reports & Analytics

Rethink Marketing Podcast: Focus on the Funnel

What is a marketing funnel? Nathan: How do you define a marketing funnel? Michelle: That’s such a great question because a lot of times when I talk about marketing funnels with people, they have one of two responses. Either they’re like panicked deer in the headlights, like that just seems really overwhelming and the technology seems …

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How to Boost Your Marketing Analytics Skills

Subscribe. These two curated newsletters gather up a slew of great articles and resources about applied analytics, especially applied marketing analytics. The Full Monty: This is a curated newsletter and/or a podcast. There are plenty of analytics-related articles mentioned here and a ton of other stuff of interest to marketers. Azeem Azhar’s Exponential View: This Sunday newsletter …

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The 7 Podcast Episodes You’ll Reference in 2018

The European Union’s General Data Protection Regulation, or GDPR, becomes effective on May 25, 2018. We’ve been periodically interviewing David Fowler, Act-On’s head of privacy, compliance and deliverability, about the regulation, which he describes as the biggest change to EU data protection law in a generation. It applies to the EU’s 510+ million citizens, as …

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