Facebook and Twitter are two of the biggest and most high-profile social networks in the world, but they’ve taken very different approaches when it comes to handling bots on their platforms. In this post, we’ll look at the ways bots are changing both platforms, as well as the challenges both have faced and what they’re […]
How Twitter and Facebook Messenger Bots Are Changing Social Media Read More »
Facebook Messenger Bots May Become More Important Than Email Marketing About 1.3 billion people actively use Facebook Messenger. Let that sink in for a moment. Then consider this: While nearly 20 million businesses use Messenger as a marketing and customer-service channel, only a fraction of them, around 15%, actively use chatbots, according to a survey
Facebook Messenger Bots May Become More Important Than Email Marketing Read More »
If you’re still using Twitter data – like Likes, re-tweets and shares – as indicators of success for your social marketing program, you likely need to re-assess your process. As has been widely covered in recent times, Twitter’s systems can easily be gamed through purchased bots and interactions, which largely de-values such metrics. The latest
New Study Finds 66% of Tweeted Links to Popular Websites are Shared by Bots Read More »
If you have more than one physical location, in addition to your ecommerce site, you need a store locator. Slapping all your store addresses on a single web page and calling it done doesn’t cut it for shoppers or for natural search performance. An optimal store locator should be searchable for your customers and also
SEO: Store Locators Good for Bots, Good for Shoppers Read More »
With the growing popularity of social media messaging Facebook has once again become a good source for brands to reach their customers in a whole new way. When Messenger first launched it was more of a personal communication tool. Today it can be used to reach an audience through advertising and now programmed bots. Many
Get More Exposure for Your Personal Brand with Facebook Messenger Bots Read More »
While the value of social media and what it provides for society has been brought into question by the latest investigation into foreign meddling in elections, one of the other aspects of social that’s also been put under the spotlight is the legitimacy of what social metrics mean, and the problems with fake followers and
The Crackdown on Social Bots, and How that Will Change Influencer Marketing Read More »
Come on, admit it. You’re just a little bit curious about all the hype surrounding Messenger bots. Even if you haven’t looked into using them in any more detail than reading the odd blog post, like this one, you probably have an interest in learning what they’re all about. But my question to you is,
How To Use Facebook Messenger Bots To Grow Your Email List Read More »
Right now, no one seems quite sure what to make of Facebook’s ‘Messenger for business’ push. On the one hand, the shift to more business options makes perfect sense – Facebook’s followed their established monetization playbook of building a platform users love, then adding free business tools, before moving onto paid options – and
Most of us have heard the story by now – Facebook created two AI chatbots which went rogue and created their own language before being shut down. Pretty terrifying right? The reality is, the headline doesn’t exactly do the situation justice. Essentially, the bots were tasked with trading balls, hats, and books. They were to assign
The Rise Of Chatbots: 4 Ways Bots Will Impact B2B Marketing Long Term Read More »
AI and the SEO Connection: A Quick Primer You can’t talk about SEO and artificial intelligence without mentioning Google RankBrain, an AI program that helps process search inquiries. This AI is trained by data, which helps it understand patterns and behavior to determine whether people like your content and whether search engines should send you
Plan for the Future: How to Engineer B2B Content for Bots & AI Read More »
