For both start-ups and larger brands taking their company online, e-commerce represents an incredible opportunity. With 71% of consumers feeling that they can score a better deal online, it’s no surprise that customers are increasingly turning to their phones and tablets to find great deals (even while in-store). There is a difference between scoring a […]
For e-Commerce Brands, these 2 Factors Impact the Bottom Line Read More »
“Ultra-luxury products are differentiated from ordinary products through unique aesthetics. An explanation of the quality is best described through omission of words followed by physical evidence and presentation. The brand’s identity should be easily confirmed through a unique sensory experience.” – Adriaan Brits, Luxury Brand Marketing: The globalization of luxury brand cults The quotation mentioned
Why Luxury Brands Need To Change Their Business Approach Read More »
Marketers regularly harrumph over Snapchat’s indifference to their unpaid presences. Unlike Facebook, Instagram or Twitter, Snapchat doesn’t cater to brands operating organic accounts. It hasn’t rolled out business-specific profiles or made it any easier for brands to attract new followers than the average person. And now marketers are seeing the most success in adding followers
Snapchat’s Snapcodes decline in getting brands new followers, eclipsed by deep links Read More »
Now, more than ever, consumers look for brands that deliver relevant, personalized messaging. In fact, 74% of online consumers get frustrated with websites that serve up irrelevant content—like offers, ads, and promotions—that has nothing to do with their interests. However, businesses struggle to understand what personalization can and should look like. Below we explore how
How Experience Surveys Help Brands Connect to Customers Read More »
Consumers in the United States say Apple and Disney are the two brands they feel most intimately connected with, according to recent research from MBLM. The 2017 Brand Intimacy Report was based on data from a survey of 3,000 consumers in the United States age 18-64. Respondents were asked to assess the intensity of their
Top 10 Brands US Consumers Feel Most Connected To Read More »
It’s been about 18 months since Google stopped serving paid ads on the right rail of desktop searches. It’s also been another rapid year of mobile and voice search. With mobile search now accounting for 60% of total search volume and 20% of searches coming from voice, it is easy to say the last few
7 August 2017 1 min read When brands launch new websites, change their CMS or rebrand, SEO – and site migration in particular – is often overlooked in favour of design, content and website development. The results can be catastrophic. Tom Geekie looks at five key errors and how to avoid them. The consequences of ignoring
Five SEO mistakes brands make when launching new websites Read More »
How much more are major, established brands searched on Google compared with smaller, challenger brands? SLANT examined Google search trend data for 20 categories in the United States and compared average US search volume for hot emerging brands with market leaders in each category. For example, in the fast casual burger category, McDonald’s receives 11.1
Google Search Volume of Major Brands vs. Challenger Brands Read More »
PNR: This Old Marketing with Joe Pulizzi and Robert Rose can be found on both iTunes and Stitcher. If you enjoy our show, we would love it if you would rate it or post a review on iTunes. In this week’s episode Robert ponders how to invest in personal reflection. In our new-look episode, we
Given the ease with which brands and manufacturers can sell their products directly to consumers, many observers believe the future of resellers is limited. Ori Greenburg, an ecommerce veteran and now C.E.O. of Algopix, a market analysis platform, does not agree. I recently spoke with him, to discuss it. What follows is the full audio
Algopix C.E.O. on Marketplaces, Brands, and Resellers Read More »
