Brands

New Study Shows How Brands are Using Instagram Stories to Boost their Messaging

How time flies in social – this week, Instagram Stories turns one. That’s right, Instagram’s blatant Snapchat-clone, which has gone on to surpass Snapchat usage by a considerable margin, is celebrating its first birthday – and for Facebook, it is most definitely a celebration. Here’s why (courtesy of Socialbakers): For all the backlash and criticism […]

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How Brands Can Use Social Listening to Improve the Customer Experience

listening, listening tips, SEO BLOG, social listening, social tips, Tools & Tips / Good To SEO

How Brands Can Use Social Listening to Improve the Customer Experience Social media listening is one of the most important b2b trends that businesses, especially the ecommerce space, has seen in recent years. The practice of monitoring the customer voice via social for complaints, praise and feedback is an incredibly effective tool for building on the customer experience and journey.

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2 Examples of How Not to Do Business From Big Brands

Blogging, SEO BLOG / Good To SEO

Sorry; the Gossip Train is not running through Blogging Tips today. I shall not name said big brands specifically. No need to trash anybody or any brand. I will give you examples of what not to do so you can avoid making these mistakes with your blog. Both instances occurred during recent experiences I had

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5 Common SEO Myths Hurting Your Brand’s Visibility Online

SEO BLOG / Good To SEO

By Karina Welch, Corporate Marketing Manager, Blue Fountain Media SEO has become one of the most widely talked about and highly sought after skillsets in the digital sphere. But with all the chatter, comes a lot of information—sometimes right, sometimes wrong—that inevitably gets passed around. Creating a successful digital marketing strategy now depends on making

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Protecting your brand’s ads on Facebook — because there IS such a thing as bad publicity

branding, Channel: Social Media Marketing, Facebook, Online Reputation Management, SEO BLOG, Social media marketing, Social Media Marketing Column / Good To SEO

Caring about how you’re perceived by others is not a new concept. Even cavemen probably had moments of insecurity, pondering whether everyone thought their new animal skins looked good. And as long as brands have been around, there’s been a whole industry built around portraying the right manicured image to the world. But the last

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What Brands Should Learn From the Ad Blocking Problem

Advertising, branding, Digital Marketing, Mobile, SEO BLOG, Technology / Good To SEO

PIRO4D / Pixabay Ad blocking has become a problem for the modern marketer. At the heart of the issue lies the concept of relevancy. Is one solution understanding what makes good advertising? First, let’s look at why there has been a dramatic rise in ad blocking. People block bad adverts. That’s the fundamental issue here.

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13 Tips To Build Off-Page SEO And Boost Your Brand’s Visibility – Forbes

SEO BLOG / Good To SEO

ValueWalk 13 Tips To Build Off-Page SEO And Boost Your Brand’s VisibilityForbesEven if we live in an age of enhanced interconnectivity where an online presence is crucial to a business’s success, many organizations are still far behind when it comes to using the internet in their favor. Nearly half of all small businesses don’t …Seo

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Voice is an important new channel for brands to measure, but not in a silo

Analytics, Analytics & Marketing Column, Channel: Analytics & Conversion, SEO BLOG / Good To SEO

Despite all the advancements we’ve seen in computing, the way consumers interact with their devices and the internet has remained somewhat static. The keyboard gave way to touchscreens, but we’ve consistently relied on touch as the primary interface. This is poised to change in a dramatic way, however, as voice technology — one of the natural forms

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How brands can close the gap between themselves and consumers

Channel: Retail, E-Commerce, Holiday Retailer, How To Guides: Retail Marketing, Retail Column, SEO BLOG / Good To SEO

The very concept of how people buy has fundamentally changed, due to the emergence of digital platforms like search engines, online reviews, social media and e-commerce marketplaces. This new online landscape has led to a rapidly expanding gap between consumers and the brands they shop for. To better understand this widening disconnect, we first need

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Six Social Media Mistakes Businesses and Brands Must Avoid

SEO BLOG / Good To SEO

With nearly three billion social media users worldwide, determining a set of rules to please everyone would be impossible. But there are some guidelines that brands should follow to help ensure social media branding and business success. CJG Digital Marketing put together an infographic that highlights six social media actions to avoid: 1. Posting too many promotional

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