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Marketing Day: Facebook video Ad Breaks, a holiday sales report & Twitter fixes a bug

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed

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10 Business Tax Breaks That Went Away in 2018 Returns

The Tax Cuts and Jobs Act made many favorable changes for businesses, including a lower corporate tax rate, a new 20% business income deduction for owners of pass-through entities, and favorable rules for writing off the cost of certain property investments. But it also ended—permanently or temporarily—the ability to claim certain write-offs that businesses have

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Social Media – Three Customer Service Lessons From Dave ‘United Breaks Guitars’ Carroll on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Our guest this week on Marketing Smarts is Dave Carroll, the man whose guitar United broke. He joined us to discuss the book he wrote—United Breaks Guitars—about the experiences that led up to his now famous music video, lessons he

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eBay Breaks Up with PayPal for Another Partner

Even in business, some partnerships are not just meant to last. Despite working closely together for more than a decade, eBay recently announced that it would be ditching long-time partner PayPal as its primary payments processor by 2020. In a post on its company website, eBay announced on Wednesday that it has signed an agreement with

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Facebook tests pre-roll ads, shifts Ad Breaks to longer content

Dive Brief: Facebook confirmed it will begin testing pre-roll video ads on the platform’s video-centric features such as Watch in a blog post outlining several updates to its video distribution and monetization strategy. The test will start with six-second pre-roll ads.  In an update to the News Feed ranking, Facebook will show more videos from publishers and

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#MetLifeSmallBiz Twitter Chat Breaks the Internet with Discussion on Business Culture

From shared values to the flexibility your employees crave and a rockin’ benefits package — there are many aspects to attracting great talent. But keeping that talent is also a challenge, what with bigger enterprises often swooping in to recruit your best and brightest. Maybe that’s why our latest MetLife Twitter Chat “Build Culture, Win

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Google mobile design, Google News breaks RSS feeds & Baidu hack

Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and

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