You may have heard: A Southwest Airlines passenger is suing Southwest for landing at the wrong airport. It’s the kind of case we talked about back in law school, and I was intrigued enough to dig up the court complaint down in Missouri. I’ve included it at the bottom of this story. But I think the […]
Do you have a pre-game ritual before big life and career moments? Do you get nervous before a big presentation? Do you feel the weight of expectation when asked to exit your comfort zone and take on a project that could either go great and define your career or go wrong and lead to disaster? Rob
Inside the Brilliant Pre-Mission Preparation of the Navy SEAL Who Took Out Bin Laden Read More »
“Yeah, but.” That’s the enemy of innovation. Right? We’ve all be told that we need to stop uttering those words and replace them with “Yes, and.” But what if “yeah, but” is not the problem. What if there is something more insidious–and less obvious? A bigger enemy of innovation is, “Wow, this is a great
The Best Way to Know if Your ‘Brilliant’ Idea Is Actually Pretty Terrible Read More »
In the frantic pace of life to do more and be more, we hardly think about the importance of focus. That’s why, for those free-spirited, creative-thinkers and entrepreneurs chasing after their dreams, this prophetic quote by Steve Jobs 21 years ago hits the nail on the head even more so today. Here’s what he said at an Apple Worldwide Developers Conference
Steve Jobs’s Advice on the Only 4 Times You Should Say ‘No’ Is Brilliant Read More »
All businesses have to start from an idea. But just how important is the original idea behind a business? How much of a business’ success can be attributed to the idea versus the follow up work? We know there is no real point in putting in all the work if that initial idea is not
What Makes a Brilliant Business Idea and How to Apply It (6 Examples) Read More »
Teresa Amabile, a social psychologist and Harvard Business School professor, has been conducting studies about creativity in the workplace for years in her quest to open up the “black box” of creativity. Some of the most profound insights uncovered by Amabile and her team of researchers have come about from analyzing thousands of daily journal
With the amount of research that’s come out on the topic over the past few years, the argument is hard to refute — your company’s culture is a big deal. According to Deloitte, “There are few factors that contribute more to a business’s success than culture (a system of values, beliefs, and behaviors that shape
7 Brilliant Company Culture Principles You Can Learn From a Beer Company Read More »
When Jon Morrow launched his new personal development blog, Unstoppable.me, at the end of 2016 he reached out to a few successful bloggers to share his first post. Jon credits Steven Aitchison’s Facebook fans for the massive amount of clicks and shares that put that first post over the viral edge — 16,000 in three
If you want to maximize your email list growth, you need a lead magnet. A lead magnet is something you give people when they subscribe to your email list. And really, it can be anything – as long as it’s something your subscribers want. The only problem? Sometimes, it can be really difficult to come
22 Brilliant Lead Magnets That’ll Inspire You to Grow Your Email List Right Now Read More »
What’s the first thing you think of when it comes to boosting the website traffic? Social media marketing, for sure. SEO, too. Whenever you’re trying to make your website more popular, online marketing is the natural response. Is it the only available alternative? No. In fact, online marketing might not be enough. The most common
10 Brilliant Offline Marketing Ideas to Boost Your Website Traffic Read More »
