Overview Starbucks: Adapting to changing consumer habits is part of a series of brand strategy briefings examining the marketing strategies and tactics of the most popular and searched for brands. As part of this series, Econsultancy curates a selection of brand case studies and stories to help you improve your modern marketing efforts. As one of […]
When it comes to acquiring a new job in the service industry, you may feel left out of the circle when you go to apply at different websites or businesses. While there are many hiring platforms online, they seem to leave the service and hospitality industry out of the loop, and there you are, looking
Look around any office these days, and it’s likely that you’ll see freelance workers—or at least see some of their work, even if they’re located elsewhere and are working remotely. But not all freelancers have the same work structure. If you’re hiring one, it’s helpful to understand the different types. And if you are one,
5 Types of Freelancers: How Jobs and Work Are Changing Read More »
It’s rare to see a person without a smartphone nowadays. Everywhere you go, people are on their phones reading the news, watching movies or videos, listening to music, shopping, and many other things. There are over 2.6 billion smartphone users worldwide and if we all think about it, these people have definitely encountered advertisements or
How Mobile is Changing the World of Blogging and Marketing Read More »
Disruption is everywhere, so it only makes sense that professional sports is next. Innovative technologies, applications and media platforms are emerging as literal game-changers in the sports world, impacting it from almost every angle and stealing market share from industry mainstays. The rapid evolution of sports and media is opening up new opportunities for brands
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); } }); }); We’ve been hearing a lot about machine learning for the past couple of years, but do we really know what it is and how it will change the organic search results? What skill sets do SEOs need and what role
How Machine Learning Is Changing SEO & How to Adapt Read More »
In a recent interview, Oh Yeon Seo revealed what she had been up to since wrapping up the SBS drama “My Sassy Girl,” and talked about how her personality was reshaped after changing her name. Since “My Sassy Girl” was pre-produced, Oh Yeon Seo had already finished shooting her next film “Cheese In The Trap” by the
Actress Oh Yeon Seo Talks About Her Life After “My Sassy Girl” And Changing Her Name Read More »
Just when brands get the hang of a new digital platform, they are introduced to another—or at least a whole new function of an existing one. Snapchat is a great example. Once it was viewed as a simple photo-messaging app, but the increasing uses of the platform indicate those days are long over. Just look
Today we’re looking at the latest research on interactive content (think interactive infographics, quizzes, contests, assessments, etc.) and how it’s changing the game of content marketing. Listen Now: Welcome to Episode 237 of the Content Marketing Podcast! Recommended for You Webcast, August 1st: SEO: How to Outrank Your Competitors on Google (Our Step-by-Step Process) If
How Interactive Content Is Changing the Game [Podcast] Read More »
Social media has become more than just a networking platform. They’ve become an ecosystem where friends, family, consumers, and brands interact with one another at lightning speed. In this age of hyper connectivity, brands are slowly realizing the potential of social media when it comes to providing customer service. According to a study by Lithium
How Social Media Is Changing the Way Businesses Conduct Customer Service Read More »
