Ethan Herber manages a portfolio of 15 hotels throughout the country from his downtown Rochester office, handling social media, search engine optimization and marketing for each. On a typical day, he might work to make sure the hotel shows up in Google searches and craft a few digital ads. Then, he’ll track engagement on social […]
Hospitality: It’s more than changing sheets | Local News Read More »
Instagram has announced an update to their call to action buttons on promoted posts, which will see Instagram ads become a little more subtle – a change that may help them push more ads into user feeds. Last September, Instagram rolled out an update to their ad CTA buttons which saw the action prompt turn
Instagram’s Changing the Look of Their Ad CTAs to Better Merge with User Feeds Read More »
Technology is altering the world at an unbelievable pace. It’s changing how we communicate, how we get around, and how we work. Some of the most exciting advances are coming in the world of healthcare. Technology is redefining how we take care of our bodies, and even saving lives. Many companies are racing to bring
14 Companies Changing the Way You Get Healthcare in the Next 10 Years Read More »
Over time, social media platforms have evolved from being a means to engage more regularly with a small circle old friends, colleagues and family to one of our primary forms of communication. While the overall ideological and partisan patterns vary among users, social networks such as Facebook, Twitter and YouTube make it significantly easier for users to engage (and leverage) their
How Social Media is Changing Public Administration [Infographic] Read More »
We’re on the verge of a whole new world when it comes to Account-Based Marketing (ABM). Just when it seemed like marketers were getting the hang of ABM, advancements in technology are flipping traditional account-based tactics on their head. In the past year or so, we’ve seen artificial intelligence (AI) technologies swoop in and really
Artificial intelligence is changing the rules of account identification Read More »
Millennials are already changing the U.S. residential real estate market, putting off buying a home and remaining renters later in their lives. But these younger adults aren’t just impacting multifamily and single-family real estate. They’re also changing the look and feel of office space. Brian Zrimsek, industry principal for multifamily at Cleveland-based MRI Software understands
The self-service generation is changing everything we know about commercial real estate Read More »
The tools, platforms and methods you use to grow your business are constantly changing. So you need to keep up with all the latest updates and trends. Members of the online small business community have some great insights about these changing tools and trends, ranging from social media algorithms to augmented reality. Read on for
Learn About Social Media Algorithms, Augmented Reality and More Changing Business Trends Read More »
Fotos593 / Shutterstock.com In another effort to stem the spread of disinformation on its social network, Facebook is cracking down on businesses’ ability to alter the headlines and descriptions previewing links attached to their ads. In April, Facebook announced that it would bar people and Pages from changing organic posts’ link previews. The company later described
Facebook will block advertisers from changing link previews, but hasn’t yet Read More »
In the past, marketers needed three things to do their jobs well: the ability to deeply understand the user, tools to conduct user research, and the ingenuity to use that information to sell products. Not so today. Now we have social media advertising, customer analysis, marketing automation, and search engine optimization. Today’s marketer needs, in equal parts,
Why Digital Marketing Jobs Are Changing (And How to Respond) Read More »
Amazon just announced how it’s changing Whole Foods–and at the same time provided our latest answer to the question: Just how powerful is Amazon, anyway? Because we already knew that it’s powerful enough to dominate 43 percent of all online commerce, and powerful enough to basically acquire Whole Foods for free, since Amazon’s stock jump
Amazon Just Announced How It’s Changing Whole Foods. It All Starts Monday Read More »
