Has it been a whole year already? Well, not really. As I write this it’s still November and as you’re reading this, it’s the third week in December. A lot can happen in that time. But, assuming this ball of rock we live on successfully completes its routine circuit of the sun once more without […]
While the credo “sell more, earn more” is essentially true, getting there is a different can of worms. Consider a brick-and-mortar retail outlet. The owner didn’t just open the store and start selling. She probably put a lot of work into selecting the location, décor, and general feel. In the same way, there are
In the last couple of years, a lot has changed in the SEO world. Although a lot has changed, certain fundamental principles and truths about SEO remain unchanged. For instance, targeting specific keywords with the intention of improving the organic rankings of a website no longer work with search engines in 2018, however, you need
Three key tips for SEO optimization | Articles | Chief Digital Officer Read More »
Andrew Smith is chief strategy officer at customer-centric agency, Partners Andrew Aldridge. What is strategy? How does one do it? And how does a CSO fit into agency life? Here’s Smith to fill us in… (Remember, if you want to fast track your development, Econsultancy offers a whole host of marketing training.) Please describe your job:
A day in the life of… a chief strategy officer (CSO) at an agency Read More »
Cortana is losing its head. Javier Soltero, who was Microsoft’s vice president in charge of Cortana is leaving the company in December. He came to Microsoft in 2014 through an acquisition. Soltero appointed only in March. Before being put in charge of Cortana, Soltero created updated versions of Outlook for iOS and Android. He has
Jungle Creations generates a whopping 5.5 billion video views every single month on social media via communities such as Twisted, which showcases recipe videos. Quite the crucible for testing content. Mel Chapman has the job of chief content officer at Jungle. We caught up with Chapman to find out more about her daily routine. Please describe
A day in the life of… chief content officer at Jungle Creations Read More »
Tim Webster is chief strategic officer (CSO) at programmatic specialist Exchange Lab. He started his career at Ask Jeeves in 1999, and co-founded the Exchange Lab in 2007. Webster says in this interview “I have never understood how anyone could want to read about my typical working day”, nevertheless, we asked him about it. (Remember,
A day in the life of… chief strategy officer at a programmatic ad company Read More »
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SearchCap: Google’s ad chief exits company, Google Analytics 360, SMX West 2019 Read More »
Sridhar Ramaswamy, Google SVP of Ads & Commerce. That man running Google’s ad business, Sridhar Ramaswamy, is leaving after 15 years to become a venture partner at Greylock Partners, a venture capital firm. Ramaswamy has been at Google for 15 years, most recently as SVP of Advertising and Commerce. Ramaswamy helped Google’s ad business scale massively. When
Google Ads chief Sridhar Ramaswamy leaves to join venture firm Read More »
Fatima Khan is Chief Privacy Officer at Demandbase. About three months into the enforcement of GDPR, the life of a privacy officer is an exciting and busy one. Here’s what Fatima Khan gets up to… (N.B. Econsultancy has a range of GDPR resources, from a comprehensive guide for marketers to online and face-to-face training courses.) Econsultancy: Please describe your job: What do you
A day in the life of… a Chief Privacy Officer (post the GDPR deadline) Read More »
