Chief

What is a Disruptor in Chief and Why Does Your Small Business Need One?

If you want your small business to grow and thrive, you’ll need to embrace change. If your business is fairly established, then change can represent a pretty big risk making some business owners uneasy. But failure to change can get your left behind, as plenty of retail store owners, travel agents and newspaper publishers can

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Customer Relationships – Chief Customer Officer 2.0: Author Jeanne Bliss on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! Is your company committed to customer experience? Do you have an executive whose only job is to enhance the customer experience at your company? Customer-centric leadership expert Jeanne Bliss pioneered the role of the chief customer officer, holding the first-ever

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Making the Case for a Chief Data Officer to Leverage Your Most Valuable Business Asset

By: Steve Earl Senior Director, Product Marketing, Oracle Marketing Cloud Our approaches to serving customers have become so disconnected that it’s stunning. There’s a real opportunity for companies to gain a competitive advantage by providing superior customer experiences.  They can do this by taking a more strategic approach to how they manage their data assets. 

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The Changing Role of Chief Marketing Officer to Tomorrow’s CEO

Editor’s Note: A version of this article on the changing role of the chief marketing officer originally appeared in MyCustomer.  In today’s connected world, it’s no longer enough simply to measure a company’s success by its operational efficiency. Relationships are the new currency; customers have all the power. More and more, a business’ success depends on

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Chief Customer Officer and CMO are a perfect couple

Like any relationship, however, the CMO-CCO partnership may take some work in the beginning to create a cohesive, fruitful bond. The starting point should be recognizing that both executives share big goals — increasing revenue, delivering better products and engendering more profitable and longer-lasting customers. Then it’s a matter of zeroing in on the synergies

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