So, you’re trying to learn SEO and improve your website’s ranking on Google, but you’re reading conflicting advice about the processes you should follow? Structured SEO share their explanations for some of the most common SEO myths in this infographic. Here’s a quick summary of the points addressed: Does longer content mean better rankings? The value […]
These days, in blogging, it’s so easy to make common mistakes, which we shouldn’t because resources are available online to guide us in the right direction. However, beginners still make mistakes so it’s important to reiterate the importance of avoided certain errors when we can. I work with many clients, testing different things when setting
There’s an increasing amount of discussion around pillar pages these days, especially since HubSpot announced that it’s sun-setting its keyword tool in a fundamental change in their approach to optimizing SEO. A lot of people are asking, “What exactly are pillar pages?” In this post, I’ll answer that question by examining two common types of pillar
2 Common Types of Pillar Pages – and How they Boost SEO Read More »
If you are in the process of hiring someone, which is more important to you, natural talent or hard work? A new infographic from Davitt Corporate Partners looks at the science and justification for hiring one over the other. It also defines what talent is and recommends encouraging both traits. The infographic is titled, “Natural Talent
Business Insider spoke to Will Corby, Head of Coffee at Pact, to find out what bad habits we’re keeping. He said people should treat coffee like vegetables and bread rather than a long-term product. He also explained why cheap instant coffee should be a red flag. Whether it’s choosing the wrong glass for your wine or abiding by
As a business writer, journalist, graphic designer, and digital marketer, I’m often courted by clients looking to get the “most bang for the buck” as the saying goes. Consequently, during the Dot Com days of the late 1990s and early 2000s, I was often hired by startups wanting to become the next Yahoo! I performed
About half of all companies in the United States fail in their first five years of operation. For startups, around 80% survive the first 12 months. With the odds stacked against you from the start, how is anyone expected to create and build their tech company from the ground up and keep it running for
5 Common Tech Startup Mistakes (and How to Avoid Them) Read More »
Advertising on Facebook is definitely among the best ways to get website traffic and acquire users, and absolutely anyone can do it. Among the tons of posts, videos and eBooks about Facebook ads, most are useful but, having spent over $3M on Facebook ads for various companies in different business types, I can say that
If you already run an international website or have international expansion on your road map, there are several common SEO issues which can hold back your success. In this article we’ll look at six international SEO mistakes that you could be making, to help you look out for and avoid them on your site. Domains One
6 common international SEO fails and how to avoid them Read More »
Last month, I wrote about the importance of knowing pay-per-click (PPC) fundamentals when you’re hiring new team members. While you can control the team you hire, it’s harder to find clients, bosses and stakeholders who understand all the details of PPC as well as you do. This can lead to questions about campaign performance when
