conflict

The growing conflict between privacy and attribution threatens marketers – Econsultancy

Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers. Even more unfortunately, attribution is likely to […]

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Is Gal Gadot Replacing Angelina Jolie For Bride of Frankenstein Over Maleficent 2 Production Conflict?

Gal Gadot is being rumored to start in the remake of “Bride of Frankenstein.” As of right now, Universal Pictures put a hold on moving forward with the Bill Condon-directed remake of 1935 horror classic “Bride of Frankenstein” so that David Koepp could perform further script re-writes. Pre-production had already gotten underway in London for a production start in February

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cooperation works better than conflict

Today, Adblock and other ad blockers are commonplace and indispensable components of the digital advertising industry. Blockers were created as a response to excessive advertisements on websites; they are specifically designed to prevent intrusive ads from displaying. But ad blockers shouldn’t be viewed as being inherently good or evil. In this article, we look at

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