attribution

A day in the life of… EMEA Marketing Director at mobile attribution platform AppsFlyer – Econsultancy

[ad_1] AppsFlyer is a mobile app measurement and attribution analytics platform that helps app-developers, brands and ad-agencies measure and optimize their users’ acquisition funnels. David Llewellyn is the company’s Marketing Director EMEA – we caught up with him to ask about his typical day. Hi David. Please describe your job: What do you do? David …

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How to get the best out of Google and Facebook’s free attribution services – Econsultancy

[ad_1] Should we be excited about Facebook Attribution? I certainly think so. Not because Facebook have finally solved the attribution problem (though their efforts to enable cross-platform and cross-device analysis are definitely a big step forward). The reason I’m excited is because an attribution competition between the two biggest advertising platforms creates opportunities for advertisers. …

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The growing conflict between privacy and attribution threatens marketers – Econsultancy

[ad_1] Companies now spend over $100bn on digital advertising in the US alone and not surprisingly, they want to know whether or not that money is being spent well. Unfortunately, despite the fact that digital channels are theoretically the most trackable, attribution remains a significant challenge for many marketers. Even more unfortunately, attribution is likely …

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How to get started with data-driven attribution in Google Analytics

[ad_1] Google Analytics is used by more than 28.8 billion websites since its inception in 2005. And many have attempted to find a ‘one size fits all’ approach as far as attribution models are concerned. While this is admirable in and of itself, it also goes against the very nature of Google Analytics. After all, …

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Influencer marketing measurement needs to become more strategic – Econsultancy

[ad_1] If 2018 was a turning point for influencer marketing (with the ASA signalling a crackdown on bad behaviour), 2019 looks to be the year that the industry makes real progress. Indeed, this January, the ASA cautioned hundreds of influencers for failing to properly signpost sponsored or paid-for posts. To improve the overall influencer space, …

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Where is Google Attribution? – Marketing Land

[ad_1] In May 2017, Google announced the launch of a free version of Google Attribution. In October of that year, it said the tool had rolled out to “hundreds more” advertisers. But now, more than a year and a half later, it has stayed under the radar and has yet to fully roll out. It’s …

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