Consideration

U.S. News Rankings Add Consideration of How Well Colleges Serve First-Generation Students

The rankings of the “best” colleges in America by U.S. News and World Report now take into account how well institutions serve first-generation students. Yet despite a few tweaks to how the magazine defines what makes a top college—iterations in methodology that have become routine—Princeton University is still the highest ranked (again), and there are …

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Marketing Strategy – How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast] : Marketing Podcast

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! It’s not even Halloween (despite the abundance of “pumpkin spice” everything on store shelves), but smart marketers are already thinking about next year. With so many channels, it’s easy to become paralyzed by choice, but we literally can’t afford to …

Marketing Strategy – How to Own the Consideration Phase: Professor James Loomstein on Marketing Smarts [Podcast] : Marketing Podcast Read More »

Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed …

Snapchat video ads report, Facebook’s Trip Consideration targeting tool & more Read More »

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