In the Marketing Mentor podcast, Ilise Benun, founder of Marketing-Mentor.com, offers short but meaty conversational interviews with creative professionals who are doing what it takes to stop feast or famine, get better clients and command the fees they deserve – and sharing what they’ve learned. Source link
Where Content Marketing & Conversational Copywriting Collide w/ Nick Usborne Read More »
Conversations. They’re all around us. We’re in multiple conversations everyday. And then as soon as we put on our marketing, sales or service hat, we turn into that awkward kid who can’t seem to talk to anyone. And it’s sad. Why, as businesses, do we make it weird? If you want to drive revenue in
McDonald’s Corporation announced that it has entered an agreement to acquire voice-based technology provider Apprente, marking the company’s second tech acquisition this year. In April, McDonald’s bought personalization and decision logic technology Dynamic Yield which it plans to have working in all U.S. and Australian drive-thrus by the end of this year. These moves indicate
In July, Uber released a new open source AI library called the Plato research dialogue system. A couple of months ago, Cisco open-sourced its MindMeld conversational AI platform, after acquiring the company of the same name in 2017 for $125 million. Why are so many new libraries being announced? There seems to be a trend
There are more ways than ever to market to consumers, but email still continues to deliver the biggest bang for ad dollars. This is taking place even at a time when conversational marketing is growing. A new report titled, “2019 State of Conversational Marketing” shows the rise of this type of marketing using new channels.
The State of Conversational Marketing in 2019 Still Incudes Older Methods Read More »
Conversational marketing technology, including chatbots, has exploded across the martech industry over the past 18 months, and consumer expectations are reflecting its impact. Findings from a recent survey of more than 1,000 consumers by Drift and SurveyMonkey Audience indicate that the ability to quickly communicate with brands to solve customer issues is among the top
“Conversational marketing” went from a chat app here and there to a full-fledged customer experience must-have, as even the analyst firm Gartner now recognizes it as its own category of software and services. What is conversational marketing? Loosely defined, “conversational marketing” includes live chat, chat bots, and social chat apps (via Messenger, WhatsApp). These tools
8 Critical Conversational Marketing Statistics in 2019 Read More »
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