Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! By now, most brands engage in some type of social media monitoring, watching for mentions of their company or products on Twitter, Facebook, Instagram, and the other popular social networks. Some take this a step further, engaging in “social listening,” […]
Chatbots that say “I’m sorry, I don’t understand that” fail in today’s consumer-brand interactions – here’s why! At MarTech San Francisco 2017, Nick Pandolfi of Google’s Global Product Partnerships claimed that language is the new user interface. But chatbots are still a nascent technology, and they come with positives and negatives. People are willing to
Conversational design is the future of forging great customer relationships Read More »
Alex Terry, CEO of Conversica, is an accomplished and award-winning Internet business veteran with a strong track record of driving results and growth. Conversica, an award-winning SaaS software company, was recently named 2017 Best in Biz Enterprise Product of the Year in the sales software category. This award recognizes how Conversica’s AI-powered sales assistant is
How Conversational AI Provides Marketing and Sales a Competitive Edge [Podcast] Read More »
Conversation, and not communication,is the essence of all human interactions. If you are wondering what is the difference between these two terms, the following explanation might help: While conversation is the actual exchange of ideas between two or more people, communication is more about the means through which a conversation gets facilitated. For many decades
5 Ways Restaurants can Use Conversational Commerce Read More »
Machine learning and AI have become buzzwords that are being overused. But they’re also real technologies that are having and will continue to have a meaningful impact on marketing over time. Yext is now bringing some of these capabilities to business listings and local data management. The company is adding three new features to its “Knowledge
Yext announces conversational ‘Knowledge Assistant’ for local data management Read More »
This post is by ProBlogger writing expert Ali Luke You’ve probably heard that your blog posts need to be “conversational”. You may also have been told why: to create a sense of connection with your reader, keep them engaged, and make your blog sound less like a lecture and more like a discussion. That’s all
3 Simple Ways to Make Your Blog Posts More Conversational Read More »
One of my favorite conferences of the year is this week’s Oracle Openworld, mainly because Oracle is a company that competes in a variety of business application categories. And they do have apps for the higher end of the SMB space. Unfortunately I was unable to attend this year, but very fortunate to speak with
AI, Immersive Tech and Conversational Interfaces Converge at Customer Experience Read More »
Apple’s new iPhone X is doing away with nearly everything but the screen. Now, we’ll only have to look at it for it to know that it’s us — without even having to touch it. This brave new world of touchless, conversational interfaces will forever alter how we interact with our devices, with each other,
How conversational UIs are altering the marketing landscape Read More »
Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the latest news and updates for Marketing Land and Search Engine Land. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed
TV analytics, conversational UI & online holiday retail sales forecasts Read More »
Last year roughly 34,000 chatbots took on business functions–mostly in response to a growing need for automated assistance in customer care. And last November, in coordination with Sprout Social, Evernote implemented a Twitter chatbot into their social customer care strategy and increased the number of customers helped via Direct Messages each month by 80%. As
Introducing Automated Conversational Workflows with Sprout’s Bot Builder Read More »
