As a savvy marketer, it’s our sincere hope you never start a campaign without a dedicated landing page for sending your paid traffic to. But — as you know — the job isn’t over once a landing page is created. Your real opportunity is in understanding how your page performs. Beyond tracking standard performance measures […]
Boost Your Conversion Rates With Unbounce’s Landing Page Analyzer Read More »
Conversion rate optimization (CRO) has generated a lot of hype and it is seen as a silver bullet that will solve all the problems the ecommerce business has. The truth is there are two sides of the same coin. The first one is that CRO is indeed as magical as the compound interest: only a
How to run a healthy conversion rate optimization process Read More »
Conversions are in the toilet. Traffic is still coming in. But your bottom line isn’t changing. Sales are slower than ever. People simply aren’t buying right now. It’s not the holiday season. It’s probably just the “off-season” for online sales. No need to worry, right? It’s normal for this time of year… But it’s not.
4 Data-Backed Conversion Hacks that Cost You Nothing Read More »
In-house and agency marketers alike say conducting A/B testing is the best way to improve online conversion rates, according to recent research from RedEye and eConsultancy. The report was based on data from a survey conducted in August and September 2017 among 800 digital marketers and e-commerce professionals. two-thirds (67%) of survey respondents work for
Chart of the Day: Marketers who offer electronics have the highest mean conversion rate at nearly 25% Measuring and reporting conversion rates is vital for all ecommerce marketers. Benchmarking your conversion rate against others in the same industry can give you an indication of how you compare to your competitors. However, having a lower conversion rate
The products with the highest ecommerce conversion rate Read More »
Reddit will give advertisers a better idea of who saw their ads and how many of those people wound up on a brand’s site, even if they didn’t click on an ad. On Monday, Reddit announced that it will officially update its self-serve ad-buying tool to provide more granular campaign reporting. Among the new additions
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting Read More »
LONDON–(BUSINESS WIRE)–Technavio market research analysts forecast the global content marketing market to grow at a CAGR of more than 16% during the forecast period, according to their latest report. The market study covers the present scenario and growth prospects of the global content marketing market for 2017-2021. The report also lists business-to-business (B2B) and business-to-consumer
Content Marketing Market – Low-cost Investment and High Conversion Rate | Technavio Read More »
Over the last six months or so, one of my colleagues and I have been able to cut the cost of conversion by 2-3x, from over $325 per conversion to under $100. Here’s what that looked like: Pretty impressive, right? If you can cut your cost per conversion that much, you can drive way more
How to 3X AdWords Conversion Rates Without Touching AdWords Read More »
Web forms are a crucial communication channel between your organization and your audience – so making sure they deliver a first-class User Experience (UX) is imperative. Turning a one-way flow of information into a two-way dialogue with your users, web forms can play a key role in facilitating the completion of tasks that are more
5 UX techniques to improve your web form conversion rates Read More »
About a decade ago, almost everyone who accessed the internet used a desktop computer. Just two screen sizes accounted for 77% of all web usage in 2006. This pattern has completely shifted. Research by mobify.com found that today, ten screen sizes – different laptops, tablets, smartphones, monitors, netbooks and web-enabled TVs – account for 77%
4 common mistakes that tank responsive mobile conversion Read More »
