AdWords has released a new reporting segmentation to show how many days it took for a conversion to occur after a user saw or clicked on an ad. The “Days to Conversion” segment is available in the both the current and new AdWords interfaces. Segmenting by “Days to Conversion” allows advertisers to take into account the […]
AdWords adds ‘Days to Conversion’ segmentation for sales cycle insights Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “paid-search”, ( $(this).attr(‘href’) ) ); }); } } }); }); A new report in Google AdWords will show advertisers roughly how long it takes users to convert after clicking on
Google AdWords ‘Days to Conversion’ Shows How Long it Will Take an Ad to Convert Read More »
‘); $(‘#scheader .sc-logo’).append(‘ ‘); $(‘#scheader’).append(”); $(‘#scheader .scdetails’).append(‘ ‘+cat_head_params.sponsor+’ ‘); $(‘#scheader .scdetails’).append(cat_head_params.sponsor_text); $(‘#scheader’).append(‘ ADVERTISEMENT ‘); if(“undefined”!=typeof __gaTracker){ $(‘#scheader a’).click(function(){ __gaTracker( “send”,”event”, “Sponsored Category Click Var 1”, “search-engine-tools-and-downloads”, ( $(this).attr(‘href’) ) ); }); } } }); }); The checkout stage is crucial when it comes to driving conversions. Your shoppers have come all that way in the
5 Disasters in Checkout that Destroy Conversion Rates Read More »
Imagine someone just subscribed to your email list and allowed you to send them newsletters. Jackpot! But what now? They gave their contact information to you. They showed trust in you. So it’s your turn to show some manners in return! Say ‘thank you’. And by doing so, start a conversation. As Dale Carnegie once
How A Simple Thank You Message Can Lift Your Conversion Rate Read More »
Social communities are the new conversion tools on the market Social media can be an extremely powerful tool that can affect your conversion rate significantly. Done right, you’ll be hitting your goal conversion rate in no time. However, there are tricks of every trade, social media networks like Facebook and Twitter are not the most
How building a social community can boost your conversion rate Read More »
Chart of the Day: Cross-industry benchmarks for B2B services, Travel, Healthcare, Legal and Education sectors ‘What does good like?’ ‘How do we compare?’ are common questions when businesses are reviewing their conversion rates. It’s useful to have conversion statistics to compare your conversion rates against if you’re serious about CRO (conversion rate optimisation). If you work
Average Landing page conversion rates for Lead Generation Read More »
When it comes to marketing tactics and lead nurturing, we all know that email is one of the most powerful tools you can use. But if your inbox is anything like ours, it’s overflowing with emails that you hardly even open if it isn’t urgent. Odds are, your target audience is the same way when
These 15 Tips Will Help Your Email Conversion Rate Read More »
This is the ninth annual Conversion Rate Optimization Report, in association with RedEye. The research, based on an online survey of more than 800 digital marketers and ecommerce professionals, looks at the types of conversion strategies and tactics organizations are using, in addition to the tools and processes employed for improving conversion rates. As well as
The website conversion process starts with driving traffic to your site, but not just any traffic — it needs to be targeted traffic. That’s a small, but crucial, detail. What’s the danger of “untargeted” traffic? Well, for one, it’s a huge waste of time and resources. And two, if the search engines are paying attention
4 (not so) ordinary conversion elements you may be abusing Read More »
A case study of how a retail brand ran a personalisation program to improve engagement Jack Wills, a retail fashion store, has used personalisation to boost conversions for new and returning customers. What results have Jack Wills seen since running their personalisation program? 12% increase in conversion rates 8% increase in Add-to-basket Reduced basket abandonment Using
How Jack Wills used personalization to increase conversion by 12% Read More »
