Your brand is more than just your company or product name. It’s one of the best ways of setting yourself apart from your competitors. Unfortunately, many business owners are confused as to what “branding” really means and how it affects their company. In a nutshell, your brand value reflects the values your company holds. It […]
Last March, Google’s new Search Liaison Danny Sullivanconfirmed a “broad core algorithm update”. Although his tweets were typically vague as to the particulars, the search community has broken it down into two major areas, which I will explore in this article. Websites that got hit were not necessarily penalised for low quality Whenever a new
Exploring the after effects of Google’s 2018 Core Algorithm Update Read More »
With all the hullabaloo around the General Data Protection Regulation (GDPR), we are seeing several custom GDPR frameworks being built for WordPress, each of which has its own strengths. However, with the release of version 4.9.6, there are now powerful new tools built right into the core of WordPress to handle GDPR compliance that nobody
Tapping into the New WordPress Core Privacy Hooks to Ensure GDPR Compliance Read More »
The call to action is the critical point in a lead’s journey from a member of the audience to becoming a customer. It is the central bottleneck of your business, the place where the action takes place. Nowhere in your marketing is an understanding of psychology more vital. So why aren’t your leads clicking? Here,
3 Core Psychological Reasons Nobody Is Clicking Your CTA Read More »
Google confirms rolling out a broad core search algorithm update earlier this week – Search Engine Land Thanks to Our Sponsor Source link
Google confirms rolling out a broad core search algorithm update earlier this week Read More »
There’s been much talk recently about Google implementing a broad core algorithm update. A couple of weeks ago, webmasters started to notice changes to their search rankings which many suspected were due to an update to Google’s core algorithm. Google subsequently confirmed this via a tweet to its Search Liaison account, manned by former Search
Google’s core algorithm update: Who benefited, who lost out, and what can we learn? Read More »
AMA with Google highlights: The core search algorithm update, mobile-first index status & more Thanks to Our Sponsor Source link
The core search algorithm update, mobile-first index status & more Read More »
Google has confirmed that they ran a “broad core algorithm update” last week that has impacted the appearance and rankings of some websites in the search results. Google posted on Twitter that Google does these types of updates “several times per year” and there is nothing a site can do specifically to “fix” their ranking
Google confirms core search ranking algorithm update Read More »
It is always a challenge to keep individuals and organizations focused, but that’s what great leaders do. Distractions abound, but great leaders have an internal compass that keeps them from drifting off course. Two things set your bearings – your why and your what. For companies implementing the Entrepreneurial Operating System®, those two things combine
The title of this post isn’t meant to sound harsh as it likely sounds, hear me out. Your small business has a product or service, you’ve perfect your pitch, and now you are ready to share your business with the world. There are just so many benefits that you can’t wait to share it with
Core marketing strategies for small business products and services Read More »
