When you run a business, sometimes you need to look at things in a new way. You may need to view your marketing efforts through a customer lens or change your thoughts about a particular concept like SEO. To give you some new perspective on ways you can improve your business, here are some insights […]
10 Changes that will Transform your Small Business – If Done Correctly Read More »
A new study suggests the performance of virtual assistants, like Google Assistant, Alexa, and Siri, may have plateaued. Perficient Digital released its annual evaluation of virtual assistants. Perhaps the most interesting finding is that none of the top virtual assistants are improving when it comes to answering questions accurately. Not only are they not improving,
Study Finds Virtual Assistants Are Getting Worse at Answering Questions Correctly Read More »
John Mueller of Google was asked about doing site migrations and if it can impact your SEO. The short answer is that it can impact your SEO but if you do everything correctly it can be a matter of days until everything is back to where it was prior to the migration. But that is
Google Says Site Migrations Can Take A Day Or So If Done Correctly Read More »
When you’re running your online store with WooCommerce, getting GA to track the right data can be a bit of a hassle As a cybernaut (great word, huh?), you probably feel like you don’t need yet another motivational quote in your life – if you’ve spent any time on Instagram recently, you understand where I’m
Correctly set up Google Analytics for WooCommerce Read More »
Google has created a document that offers guidance to SEOs on implementing lazy loading for images and video. Lazy loading refers to the technique of deferring loading of non-critical or non-visible content. It’s considered a best practice, however, if it’s not implemented correctly it could hide important content from Google. That’s why Google created a
Google Advises SEOs on How to Implement Lazy Loading Correctly Read More »
One of the most controversial approaches toward increasing the number of leads is to utilize pop-ups. The reason this method is controversial is that pop-ups have the ability to both improve and worsen the user experience. For those who aren’t aware, a pop-up is a window that appears or “pops up” on the display without the
How Correctly Used Pop-Ups Can Help Increase Leads Read More »
Establishing credibility is important for all businesses. There are only so many brand names today that speak for themselves. I’m referring to global giants such as Apple, Nike, and Walmart. In these instances, consumers know those companies are legitimate. But the rest of us need all the help we can get to establish our credibility.
How to Correctly Manage Customer Testimonials to Increase Your Brand Credibility Read More »
Hreflang tags: How to serve correctly regionalized content – Search Engine Land Thanks to Our Sponsor Source link
Hreflang tags: How to serve correctly regionalized content Read More »
Cross-posting content on social media is a simple way to save time – you take one piece of content and post it to all your social channels at once. It seems like it should be easy peasy, but it’s a practice that can go very wrong, and can make your accounts look like a mess.
Best Practices for Cross-Posting on Social Media Correctly Read More »
Sometimes, your site will need some downtime, so you can fix things or update plugins. Most of the time, this tends to be a relatively short period in which Google will most likely not attempt to crawl your website. However, in the case that you need more time to get things fixed, chances are much
Handling site maintenance correctly for SEO • Yoast Read More »
