Live broadcasts have become a staple of the social media experience. Hundreds of millions of people go live each day on Facebook and Instagram, and viewers are tagging along in droves! The reason that audiences love to engage on live broadcasts with the people and brands they follow is because this format presents them as …
Quick Tips to Optimize Your Facebook & Instagram Live Broadcasts Read More »
Let’s start by briefly defining what a call to action is. A call to action, commonly referred to as CTA, can describe any piece of content on your website that you want users to take action on. This could be a simple “Read More” link on a blog post or a large, stylized banner asking …
When it comes to promoting and growing a business, everyone knows that video is king. But what’s often overlooked are the actual “how-to” steps that go into making a truly successful video that inspires its audience. If you’ve got some videos out there right now, ask yourself these questions to evaluate whether or not they’re …
The Video Structure that Big Agencies Use to Create Successful Videos Read More »
We all know that video is the future, but just to confirm it, according to Facebook, users spend 3x longer watching live video than static content: Even if you’re starting out, we recommend that you get involved with live video because the engagement is consistently excellent right now. The major social platforms are all advertising-based, …
How to Make Your Live Video a Guaranteed Success Read More »
Social media marketing has historically been an island of its own: We seldom see it integrated into other digital marketing channels, like SEO or content. This is unfortunate because your social media strategy can benefit a lot from data and insights that your other teams and tools can contribute. After all, there’s one single goal …
How to Boost Your Social Media Marketing Efforts with Content Marketing Tools Read More »
If you’ve been around the digital marketing arena for more than one day, you’ve heard people talking about landing pages as if they’re one of the most important parts of your website. Spoiler alert: that’s because they are. However, just because they’re important doesn’t mean that the average person understands how to use them. Even …
You can write an eye-catching headline, compelling copy and include awesome graphics, but if you do not include the perfect call to action, your readers will remain just that: readers. Calls to action are the final stage in your sales letter, ad, blog post or landing page. They capitalize on the attention you’ve hooked and …
Creating an ad is fairly easy, but generating sales from it is difficult. PPC still remains one of the easiest and most preferred ways for online advertising and this is the reason it’s full of advertisers. Due to rising competition, generating good conversions from ads is getting harder. The average conversion rate is 2.35%, but …
Landing pages are kind of important for customer acquisition. For many businesses, it’s where the conversions happen. Indeed, without an effective landing page, you’re as good as leaving money on the table. The landing page is the money maker, the cash cow, the wealth creator. That old adage “first impressions count” is super true here. …
The Ultimate Guide to Creating a High-Converting Landing Page in 2019 Read More »
Content marketing is one of the most effective ways to build organic search and social media visibility because both search engines and people love useful non-commercial content. But is there any way to turn those clicks into conversions? There’s one big dilemma with any content marketing campaign: Most content targets informational intent (i.e. people who …
How to Create Better-Converting In-Content Calls to Action (CTAs) Read More »
User Interface (UI) and User Experience (UX) may seem interchangeable, but these features can make or break your company’s website. You need excellent UX and UI to achieve your design goals, increase web traffic, and retain customers on your page. However, many businesses are unintentionally making irreparable mistakes when it comes to these design features …
7 Mistakes in UI and UX That Are Costing You Engagement Read More »
As companies go digital in order to keep up with the changing business environment, the competition between e-commerce stores has gotten incredibly tight. This has led to refined and carefully thought-out marketing strategies that are dictated by the rapid development of technologies and customers’ demands. All of them are aimed at increasing conversions and boosting …
17 Actionable Marketing Strategies You Can Borrow from E-commerce Read More »
