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How To Create A Brand Strategy On A Budget

It’s no surprise that companies today place a significant emphasis on branding. Thanks to near-instant exposure on Snapchat, Twitter, Instagram, and Facebook, firms must engage with their target audiences more frequently and on a more personal level. Branding is the best way to create a consistent, approachable, and memorable persona for consumers. However, branding can […]

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25 Tools to Create Infographics for Your Small Business Website

Infographic Tools If you’re looking to publish infographics online, take a look at the following list of 25 infographic creation tools ideal for small business websites. Canva One of the best places to start is with Canva, which is free to use and enables non-designers to create attractive and informative graphics with a simple drag-and-drop

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How to Create a Business Culture that Stands Up to Scrutiny

The concept of social responsibility has been part of companies’ operations for a while now. But while social responsibility was once seen as being green or donating to charitable organizations, it’s taking on a broader meaning these days. Perhaps due to constant sharing on social media, consumers — especially millennials and younger — have come

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