Local SEO

9 SEO Trends You Can’t Ignore in 2020

Search engine optimization (SEO) is digital marketing technique that is constantly changing. The year alone saw several Google algorithm updates: SEO is important for digital marketers, website owners and brands of all sizes because, in a nutshell, it allows your site to appear in the search results when someone types or speaks a query for …

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The Complete Guide to Google My Business

Companies that are just getting started with local SEO would be hard-pressed to find something more worthwhile than creating and optimizing a Google My Business (GMB) listing. A well-maintained listing can improve your visibility for local search terms and help you effectively present your brand to local customers. When consumers are searching for a local …

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How to Optimize Content for Voice Search

“How do I optmize our content for voice search?” is a question we are beginning to receive more and more from our clients. Why optimize content for voice search? Last week, I explained why now is the time for voice-activated content. To recap, here are three statistics that explain this shift and why we are …

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The ultimate guide to strengthen your local SEO strategy

Every business should have a local SEO strategy if they don’t want to miss out on high-intent qualified leads and this is especially crucial for local businesses who need to target people in their city or region. The priority of local businesses is to secure high ranking positions in a particular location. With that said, …

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Claim your place in Google’s knowledge panel with a Google My Business profile [Infographic]

Take an hour to create your profile and your business will look much better in search results It’s startling how many local businesses have failed to claim their Google My Business profile after the free marketing tool has been available for half a decade. Some would say it’s an essential element of your digital marketing …

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Local SEO for enterprises: Optimizing for the Local 3-Pack

Fifteen years ago, if a customer needed a hammer, they’d probably get out a phone book, look up “Hardware Store,” choose the hardware store closest to their house, drive there, go inside, and ask the clerk “Do you sell hammers?” If they happened to be out of hammers, the clerk might draw the customer a …

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Using local SEO to get more relevant traffic, leads and conversions

Local SEO is the process of optimizing your online presence to bring in the most relevant, local customers Local SEO is absolutely core to the success of many businesses. While lots now operate online, most businesses need their local customers in order to truly succeed. Local SEO is the process of optimizing your online presence …

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Study: How ready are businesses for voice search?

“So… most businesses know about voice search. But has this knowledge helped them optimize for it?” An interesting report recently released by Uberall sought to address that exact question. For as much as we talk about the importance of voice search, and even how to optimize for it — are people actually doing it? In …

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How to optimize paid search ads for phone calls

There have been an abundance of hand-wringing articles published that wonder if the era of the phone call is over, not to mention speculation that millennials would give up the option to make a phone call altogether if it meant unlimited data. But actually, the rise of direct dialing through voice assistants and click to …

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Google tests AR for Google Maps: Considerations for businesses across local search, hyperlocal SEO, and UX

Last month Google invited a select number of users and journalists to try out its new augmented reality functionality in Google Maps. It is an exciting development particularly for those who have ever experienced difficulty finding a location in the real world when Google Maps’ blue dot fails to be accurate enough. But with local …

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Law Firm Link Building Strategies for 2019

Make no mistake about it – your law firm is in one of the most competitive online marketing niches. Nationwide, law firms spend tens of millions of dollars on digital marketing each year (and the onslaught of spending doesn’t show any signs of drying up). But this doesn’t mean your law firm should shy away. …

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