If you don’t have a search engine optimization strategy for 2018, it’s high time to create it. Writing an SEO strategy can be intimidating. It sounds like such a lofty document, with expectations of greatness. All a strategy really is, though, is a plan. And all SEO plans share common elements. 2018 Goals First, decide […]
Snapchat users watch nearly 10 billion videos per day, and that’s just one social platform. Today, videos are part of our everyday routine, whether consumers are watching news updates on their favorite local website or staying up-to-date with their friends via Instagram stories. It’s the ease of use and entertainment from social platforms, combined with
How to Create a Video for Marketing: 3 Steps for Beginners Read More »
What is context marketing? And what does it have to do with customer experience? Context marketing gives you the power to understand your customers and offer them a truly personalized experience. It can help you deliver the right content or services to the right people at exactly the right time. Organizations that market to customers
One key element of a search strategy we often see fail is prioritization. Whether working client-side or for an agency, being able to prioritize a link-building campaign, a content refresh or a technical fix on a site is essential to ensure you are making the most use of the limited resources you are given. Within
How to highlight search opportunity and create a keyword difficulty metric Read More »
Gathering a ton of social media content at once may sound like a headache, but the amount of the amount of time and effort you’ll save in the end can be priceles. In this post, we’ll go over the benefits of gathering and creating a social media content bank, along with some key, practical steps
Why You Should Create a Social Media Content Bank (and How to do it) Read More »
Do you want to create posts that people can’t wait to share? Do want to maximize the social media ROI for your posts and stand out among the sea of content being churned out every day? Creating shareable content boils down to understanding the mind of your audience. You can then understand exactly what makes
10 Ways To Create Contagious Content for Your Social Media Marketing Read More »
I know how much time and effort you put into building your email subscriber list. But growing that list is only half the battle. Now that you have a way to contact these subscribers, you need to make sure your messages trigger a response. I’ve seen many companies having success with adding customers to their
Are you looking to create more effective, high-quality content for your blog. One way to achieve that is to create long-form content — that’s posts with more than 2,000 words. But how do you do this successfully? This infographic, by SerpLogic, shares their 6-step process for creating long-form content in this infographic. Optional Caption Image Source
6 Steps to Create Long-Form Content for Your Blog [Infographic] Read More »
New in the email marketing world? Learn how to construct an effective email campaign By now, you may have at least heard someone talk about email marketing. Maybe one of your colleagues is a great fan or one of your close friends can’t emphasize enough how it has saved his business. No? You’re serious? Well,
Subscribers are a goldmine of marketing potential. They share your content, heed your advice, buy your products, and tell their friends. They are easier to upsell, more profitable, and more loyal. They return again and again, not because they have to, but because they want to. Sadly, knowing the value of subscribers isn’t going to
3 Steps to Create Content That Turns Readers into Subscribers Like Clockwork Read More »
