Creativity can be effortless in some moments and a nightmare in others. At times, it flows, like a catamaran gliding over glassy waters in a persistent gale. At others, we feel like weary explorers battling through the thick, grasping vines of our jungle minds. Often we try to start our work when we are scattered. We […]
This tiny addition to your creative process could change everything Read More »
You know when a company says it has created the ‘World’s most powerful and first detachable PC workstation,’ it is not going to be cheap. Based on the specs being releases, saying the HP (NYSE:HPQ) ZBook x2 is powerful doesn’t do it justice. And the way HP is marketing it, there will be many small businesses
HP ZBook x2 Targets Businesses in the Creative Field Read More »
mrganso / Pixabay Learning to work effectively with your creative agency is a process. Great work comes from great relationships, but you can’t cultivate that rapport until you have some projects under your belt. And getting those projects done usually depends on the right distribution of workload and duties. But many marketers don’t know how
How to Split the Workload with Your Creative Content Agency Read More »
When embarking on demand generation channels such as Facebook and Google Display Network, it is important to first ensure that you understand your core audiences and how to best speak to them. The first two initiatives that you should prioritize during the set-up phase is determining the types of audiences and personas you want to
Killer demand gen strategy, Part 1: Personas and creative development Read More »
This week, Facebook announced the release of the new dynamic creative tool. Previously only available in Facebook’s Power Editor, this powerful tool is now available in the updated Ads Manager (the new version has not been rolled out to everyone just yet). Facebook advertisers (the good ones) are constantly testing different aspects of an ad’s
What You Need to Know About Facebook’s New ‘Dynamic Creative’ Ads Tool Read More »
The success of your Facebook advertising campaign relies on a mix of creative and targeting. And while there’s a ton of content out there that discusses targeting strategy, I wanted to share some tips that have helped us create engaging visuals for our Facebook ad campaigns. These tips actually come from Facebook themselves, so they’re sure
6 Tips for Engaging Facebook Ad Creative | Social Media Today Read More »
This might be the most ridiculous post I’ve ever written. But I’m okay with it. I’m okay with it because people are getting way too heated over whether or not Twitter should have 280 characters or whether Twitter should stick with 140. Here’s the thing: As much as we love Twitter, as much as we
11 Creative Ways To Use Twitter’s New 280 Character Limit | Social Media Today Read More »
If you’ve been following me on social media these last few weeks, you may have noticed that I am currently participating in a couple of creative challenges and I intend on seeing them through the rest of year. Some of my friends have called me crazy for trying to tackle two creative challenges at the
Creative Challenges Aren’t About What You Produce Read More »
What are some of your favorite tips for time management? originally appeared on Quora – the place to gain and share knowledge, empowering people to learn from others and better understand the world. Answer by Carrie DiRisio, YA writer and creator of @BroodingYAHero, on Quora: As an author with a day job, internship, and grad
Instagram’s adding a new method for conducting polls, with a sticker option that lets you pose a question within your Instagram Story and see the results from your followers as they participate. As explained by Instagram: “Whether you’re trying to plan tomorrow’s outfit, choosing which class to take or figuring out where to go for
Instagram Adds Polls in Stories, New Creative Tools Read More »
