Critical

A Critical Skill for Modern Marketers

A decade ago a friend bought me a copy of Edward Tufte’s iconic book Beautiful Evidence. The professor emeritus of political science, statistics, and computer science at Yale University has spent his career teaching others how to turn information and data into elegantly crafted drawings and graphics – and even more, doing so in a

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4 Critical Leadership Lessons From Elizabeth Holmes and Theranos’s Spectacular Downfall

Another Silicon Valley unicorn is on life support. Last week, Theranos’ CEO and founder Elizabeth Holmes and former President Ramesh “Sunny” Balwani were charged with massive fraud by the US Securities and Exchange Commission. As a result, Holmes–a media darling hailed as Silicon Valley’s latest wunderkind–will pay a $500,000 fine and is barred from serving as an officer or

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Machine Learning is Becoming More Critical in Consumer Relationships with Subscription Businesses – Small Business Trends

Subscription business models have been gaining traction over the last five years, particularly with small business startups.  But what impact are technologies like artificial intelligence and machine learning having on subscription business models? Machine Learning in Subscription Businesses Stefan Pretty, CEO and founder of Subbly, an all-in-one subscription eCommerce solution, shares how he sees AI/machine

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Easily Spot a Business Scam by Looking for These 3 Critical Red Flags

“My company did four million in revenue last year,” the man at a networking event boasted as he sipped his cocktail. “Cool,” I replied and turned to roll my eyes. While the man could have been telling the truth, I’ve learned over time how to tell when someone’s success is legitimate or a figment of

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The 6 Critical Chatbot Statistics for 2018

January 31st, 2018 Although they’ve technically been around since the 1950s, virtual chatbots only recently became popularized, as brands implement them to reach more customers with greater efficiency. KLM Royal Dutch Airlines, for example, launched a chatbot via Facebook Messenger called “BB” (stands for BlueBot). The primary function of BB is to help passengers book

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Omnichannel Experiences Are Critical but Must Drive Tangible Business benefits to Be Successful

“Omnichannel” has been a buzz word in CX circles for a while now. Which makes complete sense. Whereas before you were in control, your customers now want to engage with you on their terms whenever and however they want. And this occurs across every contact point – be this online via your desktop or mobile

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This Difficult Technique Helps You Understand Your Company’s Critical Next Steps

Sometimes, to achieve  dramatic improvement in a company, I’ll ask the team to do something difficult: consider ways to make the company fail.  That’s right, fail.  We gather in one room, take a look at a problem, then spend an agreed amount of time to work quietly and alone in listing ways to make that problem

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