Death

Social media and the slow death of the fourth estate

The Fourth Estate is a term that refers to journalism, the idea being that it’s the fourth branch of a (democratic) government, which ours, in Lebanon, more or less, is. The three branches are the Executive (the president, prime minister, and Cabinet, since the Taef Accord), the Legislative (our Chamber of Deputies – Majles al […]

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Media.net Bets Its Contextual Data Can Offset Death Of The Cookie

The amount of online media with audience data attached is shrinking, thanks to Apple, which now blocks third-party cookies in Safari, and GDPR, which requires user consent to show personalized ads. But when advertising cookies are missing, marketers have limited, costly alternatives. Some demand-side platforms (DSPs) don’t offer any contextual buying. Or buyers must pay

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The Death of Adsenseformobileapps.com & What it Means for Your Display Campaigns

Google just sent out an email that caused a stir among SEMs with clients whose accounts contain at least one GDN campaign. The gist? The long-running workaround for excluding mobile apps en masse—adding adsenseformobileapps.com as a placement exclusion—is being killed off in September. Case in point…here’s one reaction I saw on Linkedin: Like I said,

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The Death of Net Neutrality and What it Means for Consumers

It finally happened. The repeal of net neutrality laws by the Federal Communications Commission (FCC) took effect on Monday. According to the FCC, the repeal will put an end to the “unnecessary, heavy-handed regulations” implemented by the previous administration and move forward with “common-sense regulations that will promote investment and broadband deployment.” Net neutrality died

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Pamela Anderson, Playboy Model And Baywatch Star, Dead Is A Celebrity Death Hoax

Photo Credit: Toglenn Pamela Anderson found dead at age 50 is a celebrity death hoax. There is no truth to a story that the former Playboy model And Baywatch television star had passed. Where did this celebrity death hoax originate? Abcnews-us.com published the fake news article on March 15, 2018, falsely claiming that the Los

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The death of the mass market and why consumers couldn’t be happier

Think back to the late 1990s – Friends was the biggest TV show in America with between 15-20% of all households tuning in. Nothing comes close on a percentage basis now, not even Game of Thrones, one of the biggest hits in the past 10 years. Oprah, at her height, had 48 million viewers per week. Now,

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