In addition, they engage with the public through social media and ensure visitor flow to digital sites. Digital marketing executives also analyse and report on visitor data and devise new ways to market products. They frequently work for retailers with an online presence, financial institutions, charities and publishers. They can also be employed by digital […]
Last December, Google officially changed the max length of the meta description tag from the long-time SEO best practice of 170 to 320. So, what does this mean for your strategy? Is there value with taking the time necessary to rewrite them all across the entire website? Before I give you a final recommendation, let’s
How the Increased Meta Description Tag Length Affects Your Strategy Read More »
If you’re confused about meta descriptions for your webpages, don’t worry… you are not alone. The description tag hasn’t had an impact on search engine algorithm for many years, but still acts as an optimization tool that can be used to improve click-through rates from the SERPs. However, exactly how much control we have over these descriptions
Drama Over Google’s Meta Description Tag Character Length Continues Read More »
The meta description is a snippet of up to about 155 characters – a tag in HTML – which summarizes a page’s content. Search engines show the meta description in search results mostly when the searched-for phrase is within the description, so optimizing the meta description is crucial for on-page SEO. What does a meta
How to create the right meta description • Yoast Read More »
Bing Ads has added support for a third headline and second description line in text ads. Early Thursday, several people noticed that Bing Ads now supports a third headline and second description (ad text), following Google’s move to give regular expanded text ads the same number of characters as its responsive search ads. Why you
Bing Ads now supports 3rd headline, 2nd description in text ads Read More »
A visitor that arrives at your product description page is only a few clicks away from making a purchase. But whether they leave your site or buy your product depends in large part on the page design. Despite its importance, a lot of store owners don’t pay enough attention to their product page. Most are
5 Ways to Instantly Improve Your Product Description Page for Better Conversions Read More »
kaboompics / Pixabay Looking for the right candidate to fill a position in your company can be a daunting task, especially if you are starting from scratch. There are many job applicants in the market, but which of them is the right fit for you? Sometimes just qualifications aren’t the only basis on which these
Write The Perfect Job Description and Attract The Right Talent Read More »
You’d like people to click on your result in Google rather than on the result of one of your competitors. That’s why you need to make sure your search result (a.k.a. your snippet) stands out from all of the other ones. So, how do you do that? How do you write an awesome meta description?
How to use Yoast SEO to write an awesome meta description • Yoast Read More »
Google has announced on Twitter that you can now add a business description to your Google local listings directly within Google My Business. The business description can show up in the local knowledge panel in search or in Google Maps results for the business. We saw this feature coming, and now it seems to be
You can now add your business description in Google My Business Read More »
For anyone who has ever tried their hand at publishing video content on the Internet, I don’t need to tell you that YouTube is a hard nut to crack. YouTube audiences can be incredibly fickle, picking up and dropping channels like they’re nothing, and the YouTube algorithm seems to change with each passing moment. It
What to Include in Your YouTube Video Description Read More »
