You might have noticed: Google has made search results snippets longer. In the past it showed up to ~160 characters, now it can be much, much longer. We’re currently researching what this means for site owners. We’ve also changed the Yoast SEO recommendations for meta description length in expectation of the results of that research. […]
Google’s snippets and the length of your meta description • Yoast Read More »
Posted by Dr-Pete Summary: The end of November saw a spike in the average length of SERP snippets. Across 10K keywords (90K results), we found a definite increase but many oddities, such as video snippets. Our data suggests that many snippets are exceeding 300 characters, and going into 2018 we recommend a new meta description
How Long Should Your Meta Description Be? (2018 Edition) Read More »
Shutterstock Every single business relies on technology to varying degrees to function, communicate, carry out transactions, service customers, and more—its computer and information technology (IT) infrastructure. When any aspect of that infrastructure goes awry, it can directly affect the bottom line. That’s why IT management consultants are so important. They do more than just set
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Just recently, Google expanded the length allowed in the meta description tag. That’s good news for SEOs. Why? Because they can use the additional text to promote their brands. Even better, though: digital marketers who leave their meta description tags alone will still see an improved presence in the search engine results pages (SERPs). That’s
Google’s New Meta Description Length: What You Need to Know Read More »
YouTube isn’t new. I don’t need to tell you that. It was a revolutionary video sharing platform for the masses well before Google acquired it, effectively cannibalizing the now defunct Google Video platform. A big difference that has emerged these last couple of years, however, is the accessibility of high quality video — both as
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A little over six months ago, Google began a small test allowing advertisers to add a second description line to expanded text ads in AdWords. The extra line of copy would add up to 80 more characters to ads. That test is now winding down and will not be rolled out. Advertisers included in the test
Google kills test of second description in search ads Read More »
JuralMin / Pixabay Writing a persuasive app description is a crucial part of App Store Optimization, but it is often overlooked by app publishers. Before we jump in, it is important to note that crafting an app description for your local business is different than writing one for any other sort of app. It is
How to Write an App Description That Drives Local Downloads Read More »
Writing a job description for a job that didn’t exist 10 years ago is no easy feat. People are still getting used to the idea of “Social Media Manager” as an actual job title, and there are actually a number of different types of social media managers. When writing a social media manager job description,
6 Things a Social Media Manager Job Description Should Include Read More »
