As a kid, I used to sneak into my sister’s bedroom, pull out each of her “Baby-Sitters Club” books, look at the covers, and wonder what each one was about. I’d make up stories to what I thought was going to happen, but never once cracked the books open to attempt to read the print. …
Students With Dyslexia Aren’t Dumb. Teachers Can Help Them See That. Read More »
Want to learn how to write an ebook like a pro? It’s not just what you do, but what you DON’T do that can make or break your work. Admit it. You’ve thought about writing an ebook. In fact, you’ve already imagined the front cover. You can see the main title and, underneath, your name. …
Approximately 80 percent of all Instagram users follow a business on Instagram. That’s probably why we’re obsessed with the photo-sharing app. Startup owners post torrents of content on their Instagram page to engage their audience. We constantly post visual content, race to share a funny meme, compete to send as many images and video clips …
3 Dumb Mistakes to Avoid When Posting Instagram Content Read More »
Mistakes happen. It doesn’t matter whether you’re new to search engine optimization (SEO) or have a ton experience. Some of the smartest people I know in the SEO industry have made dumb mistakes. To be clear: making a mistake doesn’t make you dumb. And dumb mistakes usually aren’t a reflection on the SEO practitioner. Everyone makes …
Google CEO Sundar Pichai testified in front of the House Judiciary Committee yesterday, and many of their questions left the SEO community collectively shaking their heads. At times it was glaringly obvious that Congress had no idea how search engines work. Other times it seemed like Congress knew little about Google in general, or how …
5 Mind-Blowingly Dumb Things We Heard at the Google Hearing Read More »
How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing campaign. It was something that would usually take the form of an informative safety display ad which …
Melcboune Metro video marketing campaign: Dumb ways to die Read More »
