Mistakes happen. It doesn’t matter whether you’re new to search engine optimization (SEO) or have a ton experience. Some of the smartest people I know in the SEO industry have made dumb mistakes. To be clear: making a mistake doesn’t make you dumb. And dumb mistakes usually aren’t a reflection on the SEO practitioner. Everyone makes …
Google CEO Sundar Pichai testified in front of the House Judiciary Committee yesterday, and many of their questions left the SEO community collectively shaking their heads. At times it was glaringly obvious that Congress had no idea how search engines work. Other times it seemed like Congress knew little about Google in general, or how …
5 Mind-Blowingly Dumb Things We Heard at the Google Hearing Read More »
How Melbourne Metro made a public service video marketing ad creative instead of doom and gloom In 2012 Melbourne Metro needed to promote rail safety in a campaign that had to resonate with their rail users in a video marketing campaign. It was something that would usually take the form of an informative safety display ad which …
Melcboune Metro video marketing campaign: Dumb ways to die Read More »
Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time. How true is that? And why might they be losing their relevance? Ranking factors studies analyse data from search results to identify the factors that correlate with high ranking pages. These factors …
Are Google ranking factors studies just plain dumb? Read More »
Billionaire investor Warren Buffett has sage-like wisdom. At 87 years young, we expect and look to the third richest person on the planet to impart profound advice on the rest of us mere mortals. No matter how boring or old-fashioned his counsel (and some of it is, lets face it), once we process it earnestly, it resonates in the …
Elon Musk, SpaceX CEO, responding to President Donald Trump’s tweet that the president is a “dumb—” is a fake tweet. Following the launch of Falcon Heavy by Musk’s SpaceX, Trump issued congratulations on the “American ingenuity” of the Falcon Heavy rocket. Contrary to a fabricated tweet, Musk did not respond by insulting the president in …
