ranking factors

The 7 Most Important SEO Ranking Factors in 2019

Google is becoming more sophisticated and SEO is changing faster than ever before, so it’s crucial that SEO experts stay informed on the most important ranking factors. Keep in mind that even as Google’s ranking factors continue to change, their main goal – to serve the user – does not. This is significant because even as the …

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Effective Amazon SEO: What to know when shifting ad budgets to Amazon

Sources from the ad industry have shone a light on how fast Amazon ad budgets are growing. Reports from various media agencies show that brands have been moving up to 50 percent of their previous Google search spend to Amazon ads. With shifting budget comes the need for more intentional Amazon SEO. A report by …

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How to Sustainably Build Quality Links by Building Relationships

Let’s talk about links. You need them. But not just any link will do. You need quality links. The ranking algorithm used by Google is still a bit of a mystery. Although the company has never revealed exactly what it is or how it works, we do know that there are roughly 200 ranking factors. Some …

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Are Google ranking factors studies just plain dumb?

Some search experts are saying that the ranking factors studies churned out annually by SEO agencies and vendors are a waste of time.  How true is that?  And why might they be losing their relevance? Ranking factors studies analyse data from search results to identify the factors that correlate with high ranking pages. These factors …

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The 7 Most Important Ranking Factors in 2018

Google makes hundreds of adjustments to their algorithm every year and understanding the most important ranking factors can represent the difference between online success or failure.  Yet how can you ascertain the most important ranking factors without the capacity to crawl and analyze millions of data points? SEMrush performed this analysis, Ranking Factors 2.0, and …

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Is Content Marketing the Future of SEO?

Unless you have been living under a rock, the terms “content marketing” and “SEO” are fairly recognizable. These buzzwords have captured the attention of almost all businesses and companies that are present online. Marketing pundits are now realizing – and leveraging – their worth in creating a brand image and increasing revenues. If you are …

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