Editorial

Building a content marketing editorial meeting

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content and how it fuels many inbound marketing techniques, including: SEO Paid search marketing Social media […]

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How A Company Can Establish An Editorial Calendar With Their Content Marketing Strategy In Mind

How A Company Can Establish An Editorial Calendar With Their Content Marketing Strategy In Mind The company blog is the first level of content marketing that a company can do. This is the perfect place to showcase knowledge about solving a problem or about the industry in general as well as its trends. The editorial

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5 Steps To Build A Powerful Editorial Calendar For Your Business

close up of calendar, clock and on the green background, planning for business meeting or travel planning conceptGetty The editorial process for a business can be surprisingly complex; it’s not just a way to plan a few content ideas ahead of time, but rather it implies establishing content marketing objectives, developing a strategy and carefully

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Shutterstock Customers Now Have Access to 40 Million Editorial Images

Small buisnesses using Shutterstock (NYSE: SSTK) for websites or other promotional materials can now license the company’s Editorial Content that spans more than 40 million editorial images. The global technology company, which offers high-quality assets through its creative platform, has announced Editorial Content on its eCommerce Platform is now available for license. Shutterstock Editorial Images

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Your Editorial Calendar is Not Your Content Marketing Strategy

Editor’s note: You may have missed this article when CMI published it last year. We’re sharing it now because the misperceptions about editorial calendars and content marketing strategies are still common. Marketers often talk about how they have a strategy … then proceed to say they are set because they have an editorial calendar. At

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6 Tips for Creating an Editorial Newsletter that Subscribers Will Actually Read

Do you know what an ‘infovore’ is? It’s not a dance craze, new gadget, or teenage slang. It’s a word that describes your subscribers’ thirst for information. They feast on a steady diet of content, and in today’s digital age, it’s being delivered via an email newsletter. A growing number of people, from college students

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