planning

Building a content marketing editorial meeting

Five steps to creating an effective process that generates results It’s difficult to argue with the benefits that good content marketing can deliver for businesses. We have talked regularly here on Smart Insights about the opportunities provided by great content and how it fuels many inbound marketing techniques, including: SEO Paid search marketing Social media …

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How I get more done using these four simple prompts – Red Lemon Club

Why are some of us seemingly more productive, driven, and efficient than others? My experience — and the ideas I’ve picked up from others — shows me that we take more efficient action when we are aware of four basic prompts: What matters? Why does it matter? When will it get done? How will it …

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5 Content Distribution Planning Secrets You Need To Boost Results

When do you start your content distribution planning? Don’t be ashamed to tell me. I promise I won’t tell anyone—it can be our secret! Many content marketers start their content distribution process sometime after creating their content and hitting publish. Some wait even longer to distribute their painstakingly crafted messages. To boost your results in …

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How I use a simple ‘night-before’ questions checklist to greatly improve my day (and life) – Red Lemon Club

I know what it’s like to go through the day disorganised, and without knowing what I’m doing. I know how a day can be swallowed whole by the lure of tasty and stimulating distractions. I know the frustration of having a busy day, and working hard, yet feeling like I’m running in one spot not …

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Preparing your SEO strategy for the year ahead: 5 key checks

The New Year is upon us, full of personal plans made with the best intentions. It also represents a time for businesses and teams to take stock and plan for the coming year; the difference being that unlike personal plans, business plans cannot remain unfulfilled. Many of you will be looking to 2018 with a renewed …

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