Let’s address the ugly part of editorial mission statements up front. Too few brands (18% of B2B marketers) have one. Yet, there are plenty of reasons why brands should have an editorial mission statement. As Kane Jamison writes, “(c)ontent that’s not backed by an editorial mission statement is a bit like a ship without a […]
The Good, The Bad, and The Ugly of Editorial Mission Statements Read More »
Unless today is your first day as a content marketer, you’re aware of how essential a documented strategy is to achieving content marketing success. It’s one of those mantras you’ve heard being chanted again and again throughout every corner of the industry until you simply can’t help but accept it as truth. It really is
Build an Editorial Content Plan That Turns Strategy Into Success Read More »
An editorial calendar is where you keep track of what you plan to publish, how, where, and why over time. It enables you to think ahead, remember creative ideas, and plan your time wisely. Most people have an editorial calendar of some kind, even if it is only their ideas for the next week in
How To Create an Effective Editorial Calendar For Your Blog Read More »
A new year is here. Now people all across the web are getting ready to launch their new marketing campaigns, with high hopes for 2018. The time is right for some fresh, exciting content. But unfortunately, coming up with relevant topics can be difficult, especially when you’re planning out an extended editorial calendar – meaning
5 Ways to Come Up With Valuable Content Ideas for Your 2018 Editorial Calendar Read More »
Are you back from the holidays facing an empty editorial calendar? Instead of sitting with your fingers hovering over your keyboard waiting for words to magically appear on your screen, tap into the power of annual content planning. To get your content marketing on track to succeed, use annual content planned around specific times and
Annual Content Planning: How To Kickstart Filling Your Editorial Calendar Read More »
November 14th, 2017 It started in a hotel lobby. Not the kind where there are cocktails and canapes. (After the show, it’s the afterparty—holla!) No, this one had Starbucks and notebooks and a problem. The problem was two-fold: First, a survey that many of YOU filled out earlier this year revealed that most people don’t
Why We Rebuilt Our Content Marketing Editorial Calendar Read More »
Interview: Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Ahead of Digistrategy – London World Forum 2017 in December, we interviewed Rachel Cooper, Director of Global Content Strategy at GlaxoSmithKline, to find out how she manages effective content on a global scale and how she assesses ROI. Rachel one of many senior keynote
Rachel Cooper, Director of Global Content Strategy and Editorial at GSK Read More »
Content marketing is booming. Fully 73% of businesses plan to increase the amount of original content they generate this year, according to research by Content Marketing Institute and MarketingProfs. Therefore, it’s more important than ever for marketing teams to have tools and systems in place to help them remain organized: If you increase content production
Marketing, Content, or Editorial Calendars: Key Components Read More »
I’ve been blogging for many years and I’ve seen several bloggers come and go over that period of time. So many bloggers get started with an extra enthusiastic fervor, only to fizzle out a couple of years (or even months) later, because they’ve either run out of ideas or they’re not seeing the results they’re
4 Excellent Editorial Calendar WordPress Plugins Read More »
Barry Schwartz Barry Schwartz is Search Engine Land’s News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics. Barry can be followed on social media at @rustybrick, +BarrySchwartz and Facebook. For more background information on Barry, see his full bio and
