The bullwhip effect is a supply chain phenomenon describing how small fluctuations in demand at the retail level can cause progressively larger fluctuations in demand at the wholesale, distributor, manufacturer and raw material supplier levels. The effect is named after the physics involved in cracking a whip. When the person holding the whip snaps their […]
What is bullwhip effect? – Definition from WhatIs.com Read More »
Amid strengthened Korean-Vietnamese relationship thanks to Park Hang-seo, the Korean coach of Vietnam’s national soccer squad, healthcare products have emerged as promising export items to the South Asian country. Korea International Trade Association (KITA) recently published a report titled “Promising export products to Vietnam and market entry strategy based on a comparison of Korea
‘Park Hang-seo effect’ brightens Korea’s medicine export outlook in Vietnam Read More »
Part one of two Oh, Google. When will you learn? In its continuing effort to make things “easier” for marketers, SEO experts, and web gurus alike, Google has revamped its infamous PageSpeed Insights report. Using data from Lighthouse, Google’s insights are now on par with other web speed services such as GTMatrix, Pingdom, and a
People mostly tune into to ITV’s I’m a Celebrity… Get Me Out of Here! to see so-called ‘celebs’ eating kangaroo testicles. This year, however, many are tuning in to find out what presenter (and burgeoning fashion icon) Holly Willoughby is wearing. Nicknamed ‘The Holly Effect’ by the press and PR industry, Willoughby’s influence on viewers
The Holly Effect: Why primetime TV stars are the new fashion influencers Read More »
Twitter has released its latest performance report, showing a decrease in active users, but better performance in other areas. Source link
Twitter Q2: User Numbers Down as Efforts to Reduce Spam and Bots Take Effect Read More »
As you may or may not already know, I got my university degree in psychology (with a minor in English literature). This was many, many years ago and I haven’t continued my formal education any further than that. What you might find a little curious, though, is that when I first got accepted into university,
Absurdly Driven looks at the world of business with a skeptical eye and a firmly rooted tongue in cheek. McDonald’s is a little like Apple, really. Except, I fear, not quite as clever. You see, the burger chain has hopped up onto an idea that others have been trying for years. Apple at least puts a twist on
The 2018 midterm elections are coming up, and while this isn’t the sort of thing that comes up on a marketing blog often, this year is special and online political advertisers will be under a lot more scrutiny. Recent events have shown that when things go wrong with online political ads, it can bring a
Facebook’s New Political Ad Rules to Go in Effect this Month Read More »
A major change is on the business horizon. The General Data Protection Regulation (GDPR) will be in effect on May 25, 2018, bringing with it major changes to data protection laws. The question now is whether your company is ready for it. How it Affects US-Based Businesses Europe’s GDPR is designed to consolidate and bolster
GDPR Takes Effect in May, Is Your Business Ready? Read More »
The days of net neutrality are numbered. The Federal Communications Commission (FCC) has finally set April 23 as the date when the Obama-era regulations will cease to take effect according to a copy of the order published on Thursday with the Federal Register. But of course, various net neutrality supporters are not going to take
