data protection

Pax8 helps fix ‘broken’ distribution for the cloud

As technology evolves into cloud solutions, legacy distribution is failing to deliver effectively for cloud solutions and more modern distribution needs. Companies have had bad experiences buying cloud products from traditional distributors because of the brokenness of the systems in place, which were not built for the cloud. So what are the solutions? “The traditional …

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Sports teams seek competitive advantage through digital transformation

The sports industry is the poster child of what it takes to encapsulate digital-transformation success. After all, these organizations have a business to run, a team to manage, and fans to protect, which results in the consumerization of information technology, security issues for customers, and analytics for a competitive edge. Data center backup and recovery solutions …

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Customer-Focused, Future Forward, Feet on the Ground – Gigaom

Last week I attended VeeamON 2019, in Miami, and I had the chance to get a better idea about the status of Veeam and where it is headed. Veeam describes their services as providing “data protection for any app, any data across any cloud,” and I am positively impressed not only by the company and …

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Protecting Your Clients’ Data

It feels that not so long ago data protection was something only a handful of companies had to concern themselves with. Today, however, it is hard to find a business that doesn’t need access to some kind of personal client’s information to carry out its functions. This, naturally, entails the need to protect this data …

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Technology changing consumer behaviour is biggest marketing trend

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that …

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5 things to consider when using marketing automation

Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the …

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Recent data privacy legislation and the operational impact on digital marketers

A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted. …

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Restoring customer trust after a hack

How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies or big-box stores. Unfortunately, when it comes to a cyber attack, the size of the …

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Email Marketing Trends to Boost Your Emailing Strategy in 2019

Yes… It is that time of the year again. ‘Email Marketing Trends’ is back, and we’ve got a brand new 2019 edition ready for you. Somehow, you survived 2018; although probably around May a part of you thought you wouldn’t make it to the summer… let alone, 2019! But you emerged from the GDPR saga …

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Marketing strategy can use privacy as a strength, not a weakness

Marketing strategy can use privacy as a strength, not a weakness There has been a lot of controversy about data and privacy for businesses and consumers alike in 2018.This has been highlighted by the introduction of GDPR in the EU on May 25th, which has heightened consumers’ concerns about privacy. When you look at recent …

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What You Should Know About Google’s GDPR Consent Plan For Publishers

Google wants its publishers in Europe to solicit users’ consent on its behalf under the new General Data Protection Regulation (GDPR) privacy rules. The GDPR rules which will take effect on May 25, requires companies to gain explicit consent for collection and use of personal information in targeted ads. And Google’s consent plan is something …

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Intel to Make Chip With Built-In Spectre & Meltdown Malware Protection

In January of this year, the revelation of memory-related vulnerabilities known as Spectre and Meltdown rocked the entire computing world—everyone had been sitting on top of a potential landmine for decades that hackers could have taken advantage of. After the initial shock wore off, various chip manufacturers immediately came up with a host of fixes …

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