data protection

Customer-Focused, Future Forward, Feet on the Ground – Gigaom

Last week I attended VeeamON 2019, in Miami, and I had the chance to get a better idea about the status of Veeam and where it is headed. Veeam describes their services as providing “data protection for any app, any data across any cloud,” and I am positively impressed not only by the company and …

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Protecting Your Clients’ Data

It feels that not so long ago data protection was something only a handful of companies had to concern themselves with. Today, however, it is hard to find a business that doesn’t need access to some kind of personal client’s information to carry out its functions. This, naturally, entails the need to protect this data …

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Technology changing consumer behaviour is biggest marketing trend

Chart of the Week: Changing customer behaviours driven by technological developments are seen as offering the biggest opportunities and challenges to marketers The change in customer behaviour driven by technological developments is the biggest trend that marketers believe will offer the biggest opportunities and challenges in digital marketing. A new survey from ClickZ found that …

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5 things to consider when using marketing automation

Business owners must be careful to abide by the laws of various countries when tracking customer data online The internet has erased many international borders when it comes to commerce and interactions. However, business owners must be careful to abide by the laws of various countries when tracking customer data online. Marketing automation is the …

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Recent data privacy legislation and the operational impact on digital marketers

A growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted Recent data privacy scandals have sharply focused the attention and regulators and lawmakers on big data, ad tech and direct marketing. In response, a growing patchwork of domestic and international data privacy bills are being rapidly bolstered and enacted. …

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Restoring customer trust after a hack

How quickly and precisely you respond after an online security incident determines whether you retain customers Many small business owners think it won’t happen to them. They’re too small, and hackers only seek out big targets like banks, insurance companies or big-box stores. Unfortunately, when it comes to a cyber attack, the size of the …

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