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Tech Will Enable, Not Threaten Future Government Jobs

Discussions of how technology is changing the job of government sometimes view the challenge reactively, but a recent report from Deloitte lands ahead of the issue, probing how the work will change — and predicting positions based on advances in tech and the rising influence of the consumer and talent markets. In Government Jobs of […]

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LinkedIn Dynamic Ads Enable Marketers to Engage Prospects with Ads Automatically Personalized to Them

LinkedIn now has more than 500 million users and if you want to reach business decision-makers, it could be the perfect place for you to market your business — especially with the addition of a new, personalized ad format. Introducing Dynamic Ads LinkedIn has released a new ad-type called Dynamic Ads. In the Dynamic Ads launch

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5 key characteristics that enable companies to cultivate customer advocates

Most articles about driving customer advocacy focus on how to run successful advocacy initiatives or influencer marketing programs. This is not one of those articles. Those are important topics, for sure, and I’m saving my thoughts on them for a future post. What I want to do right now is make the point that customer

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Enable attribution across all channels, platforms and devices

It’s no secret that legacy attribution solutions are limited. As consumer digital journeys become increasingly cross-platform and cross-channel, these attribution providers have largely failed to evolve and adapt. This white paper from Branch Metrics covers: An overview of web and app attribution as they have developed. The challenges faced by today’s web and app attribution.

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