Leading up to major sporting events, employees spend nearly half an hour per workday on sports-related activities, according to recent research from Office Team. The report was based on data from a survey of 1,011 workers in the United States and 306 HR managers. Workers say they spend 27 minutes, on average, on sports-related activities […]
Big Sporting Events’ Impact on Work or Office Productivity Read More »
Ever wanted to create your own Snapchat Lens which would enable friends to add personalized visual effects to their Snaps? Now you can – sort of. Expanding on their on-demand Geofilter tool, which Snapchat launched back in 2016, Snapchat’s now adding Lens templates which you can customize then make available within a defined geographic area,
Snapchat’s Adding a New Custom Lenses Option for Events Read More »
In marketing, in-person events like workshops, seminars, product launches, and tradeshows, present a fantastic opportunity to find potential clients while interacting in an environment that, for once, doesn’t involve a computer. However, they are also an important way to nurture a variety of existing leads. The key to maximizing ROI with what, all things considered
How to Amplify Your In-Person Events with Lead Nurturing and Marketing Automation Read More »
There’s a good chance that you’re not investing enough of your marketing budget into live events. And your brand may be missing out on a significant amount of growth because of it. Let me explain why. At my company Bizzabo, we recently surveyed over 400 mid-to-senior level marketers about the current state of event marketing and where
Why Live Events Could Be The Secret Sauce To Your Content Strategy Read More »
It’s a new year, and Twitter’s helping to kick off your social media marketing efforts for 2018 by releasing their January major events calendar. Twitter started publishing their monthly events calendars last year, highlighting all the key discussions likely to generate significant attention on the platform, along with tweet volume figures from the past year.
Twitter Releases Major Events Calendar for January to Help with Strategic Planning Read More »
Kicking off the year As always, the new year hasn’t really started until we had our infamous Yoast New Year party. Turning the office into a dance hall, we partied with our closest friends as only Yoasters can party! There ain’t no party like a Yoast party! As always, the first conference of the season
At a time when the average consumer is exposed to 5,000 advertisements a day, brands need to create experiences that cut through the noise. Experiential marketing, AKA “live marketing,” helps brands engage consumers on an emotional level. That emotional, personal component is key because consumers expect a consistent experience across all channels. For example, 77% of
Live Events: How to Maximize Experiential Marketing’s Benefits Read More »
Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of
Calendar of 250+ Events Around the World, Updated for 2018 Read More »
If you hadn’t noticed from the abundance of Christmas decorations going up in every department store and shopping mall, Christmas is now just weeks away. And while you’re planning your family get together and finalizing your shopping strategy, many are also no doubt looking to squeeze all they can out of their final marketing push
Twitter Releases Major Events Calendar for December to Help with Strategic Planning Read More »
Keywords don’t buy your product – people do! It’s no wonder that Google is investing more into allowing advertisers to target audiences instead of keywords – whether that’s with remarketing, RLSA, similar audiences, demographic details, or even their newly improved customer match. Earlier this year, Google perked heads when they first announced that they would
Google Releases Life Events Targeting to Everyone! Read More »
