Editor’s note: Even if you read this title when CMI published it three years ago, you’ll find the updated information and new examples helpful to your content curation. Content curation taps into the power of existing owned, social, and third-party media to enhance and extend your content marketing resources. This doesn’t mean content curation is […]
How to Curate Content Like A Pro: 8 Lessons [Examples] Read More »
All businesses have to start from an idea. But just how important is the original idea behind a business? How much of a business’ success can be attributed to the idea versus the follow up work? We know there is no real point in putting in all the work if that initial idea is not
What Makes a Brilliant Business Idea and How to Apply It (6 Examples) Read More »
Sticky Bars are the less intrusive cousin of the noble Popup. They appear at the top or bottom of the page (and sometimes the sides) when a visitor arrives, leaves, scrolls down or up, stays on the page for a certain time period or clicks a link or button. They have a million useful use
Stories are passed down from one generation to the next. Aesop, the Greek storyteller is credited with some of the best known tales. Though none of his writings survive, it is the storytelling tradition which continues. Image Source: Moz Today, every company is trying to share their unique story with the world. But I won’t bore
5 Brand Storytelling Examples To Energize Your Content Read More »
I admit it. I’m a geek. Or am I a nerd? Definitely not a dweeb, but probably a keener (that’s a Canadian term). One of my favorite things to do (as a marketer) is to reverse-engineer marketing experiences – good and bad – to define an equation that can be used to score them. It’s primarily a
If you want to craft a delightful marketing experience and you’re using popups, you need to make sure you hold them to the same high standards as the content they are covering up. You can learn a lot by looking at bad website popup examples. Once you understand what not to do, you’ll default to
It’s Day 5 of Product Marketing Month. Today I get to bash some really bad popup examples. Yuss! — Unbounce co-founder Oli Gardner But before I bring the heat, I want to talk a bit about what it’s like, as a product marketer, to be marketing something that’s difficult to market. You see, there’s a
The number of users keep climbing for Instagram Stories. The network’s feature hit 250 million daily active users in June 2017 and doesn’t look like it’ll be slowing down anytime soon. In March 2017, Instagram released advertising in Stories as a global feature, offering brands yet another paid opportunity to reach more people. And in
Instagram Story Ads Best Practices & Ad Examples Read More »
Some of the best inspirational and engaging content comes from unexpected places. B2B and B2C brands surprise and delight their audiences with relevant, entertaining, or unique content opportunities, from Instagram to YouTube to new digital media partnerships. Natalya Minkovsky finds some of the best examples for her Idea Garage column appearing in each Chief Content
Inspiring B2B and B2C Content Marketing Examples Read More »
By Mark Zeni When you have large chunks of information to convey to your visitors, using imagery gives you the opportunity to make that information easier to understand. It takes far less time for someone to absorb information presented in a symbol than it does when they’re forced to
Examples Of How Graphics Compact Lengthy Explanations Read More »
