Fail

3 Reasons Why B2B Ecommerce Projects Fail

Business-to-business ecommerce projects range from changing an entire platform to adding features and improvements to the current one. The projects are often complicated, in my experience, with diverse goals and layers of decision makers. Absent careful management, B2B projects can quickly exceed initial budgets and timeframes. Critical components can perform poorly. Unfortunately, failed B2B ecommerce […]

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Most Digital Transformations Fail — Here Is Why, According to Experts

“Digital transformation.” It is a buzzy term right now. And it is a big focus in many organizations. You might even be tasked with leading one. But are company leaders considering the full scope of what is needed to successfully transform an enterprise organization? Perhaps not. Research from McKinsey & Company shows that the significant

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Sensing an Epic Fail? You Might Be Seriously Confused About the Root Cause

Is failure is just another form of quitting? Your startup  fails miserably after a few years, but it’s really because you decided to stop pushing so hard. A dating relationship, which seemed so hopeful early on, led to constant conflict and it wasn’t worth the effort anymore. A project at work starts out with a ton of

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10 Reasons Influencer Marketing Campaigns Fail

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. 1. You Chose the Wrong Influencer Seems simple, right? But finding the right influencers also means putting

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The #1 Reason Paid Ads (On Search, Social, and Display) Fail – Whiteboard Friday

Posted by randfish Pouring money into a paid ad campaign that’s destined to fail isn’t a sound growth strategy. Time and again, companies breaking into online ads don’t see success due to the same issue: they aren’t known to their audiences. There’s no trust, no recognition, and so the cost per click remains high and

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6 Reasons Your Business Will Fail in 2018 (And How to Save It)

Sad businessman standing near sales chart Running a business is about managing a lot of moving parts. From legal considerations to bookkeeping to HR, there are about a million things to consider and a million things that can go wrong. And the statistics bear this out: only about 50% of small businesses make it to

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