influencer marketing campaigns

10 Reasons Influencer Marketing Campaigns Fail

Is your micro-influencer program not living up to its potential? Any of the following ten reasons could be the culprit. Fortunately, there are easy ways to change all of them and put your micro-influencer campaign back on track. 1. You Chose the Wrong Influencer Seems simple, right? But finding the right influencers also means putting […]

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6 Tools that Make Tracking Your Influencer Marketing Campaigns Easy

If you’re reading this post, you’ve probably already come across plenty of industry data about the power of influencer marketing. As per Raghav Haran: Influencer marketing is a type of word-of-mouth marketing that uses key leaders to drive your message…. Rather than marketing directly to a large group of consumers, you pay influencers to get the

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