Future

Why Digital Publishers Should Look to the Past to Win in the Future

Now that we’ve all had some time to absorb Facebook’s sweeping News Feed changes and take in the various takes, publishers must re-calibrate, reset, and move on. With so many people asking where to go from here, perhaps we need to look backward before turning forward. In the words of digital media veteran Michael Rose,

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The Undeniable Impact of Voice Search on the Future of SEO

As consumers, we’re switching towards a hands-free digital world. Most mobile devices now being released to the market are equipped with the latest Artificial Intelligence (AI) technology, allowing us to make searches with voice rather than typing them in. But, voice searches are undertaken differently to their text-based counterparts. When making a voice command, instead

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What’s True About What We Know About the Future?

TayebMEZAHDIA / Pixabay What’s real and what’s hype in Artificial Intelligence and Machine Learning As with all new technology, emotions run wild and our excitement gets the better of us. The hype is everywhere — projections of an AI-ruled planet akin to something out of a science fiction movie and computers that can almost read

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Marketing’s Future: Cognitive Developers and Data Scientists

Sign up to gain access to thousands of marketing resources! Don’t worry … It’s FREE! “Martech” is one of those all-compassing marketing topics that people generally agree is important. But it can also be difficult to define. For our purposes, we’ll say that Martech covers  tools that marketers use to automate tasks and make better

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Zero-Result SERPs: Welcome to the Future We Should’ve Known Was Coming

Posted by Dr-Pete On Wednesday, Google launched a large-scale experiment, removing organic results from a small set of searches with definitive answers such as this one for “What time is it in Seattle?”: These SERPs display a Knowledge Card with a “Show all results” button and no additional organic results or SERP features. Danny Sullivan

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At IBM, I Got A Glimpse Of What Our Quantum Future Will Look Like

Quantum computing is the hot new thing. With Moore’s Law ending, there is a mad rush to find a new avenue for advancement. To optimists, quantum computing will fit the bill nicely and we’ll make the transition smoothly. To pessimists, the technology will kill encryption and bring down global commerce with it. Neither of these

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What Does The Future Of Search Engine Optimization Look Like In 2018?

If one doesn’t know this yet, be mindful that SEO (Search Engine Optimization) methods that work changes all the time. With so many active websites and blogs on the internet today, it’s important to make sure your site or brand is always at the upfront curve of such changes. As great as generic and longtail

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11 Types of Video Content to Master in 2018 (and 2 for the Future)

Do you remember what life was like before email, or smartphones, or social networks? It helps to remember all the advances in those areas to understand how much online video has changed over the years. In other words, we’ve come a long way from the herky-jerky, low-rez videos that barely buffered and frustrated viewers. Now,

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